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~subject:"Sports economics"
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Neuromarketing im Sport
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Sports economics
Sports marketing
2,081
Sportmarketing
2,063
Sponsorship
1,842
Sponsoring
1,833
Consumer behaviour
1,119
Konsumentenverhalten
1,105
Profisport
1,094
Professional sports
1,093
Sport
1,048
Sports
985
Fußball
584
Football
582
Sportveranstaltung
569
Sport event
557
Neuromarketing
548
Brand management
531
Markenführung
522
Deutschland
511
Germany
488
Sportorganisation
487
Sport organization
483
Markenimage
380
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379
Werbewirkung
359
Advertising effects
350
USA
264
United States
252
Marketingmanagement
243
Marketing management
242
Relationship marketing
231
Beziehungsmarketing
228
Sportökonomik
217
Marketing
211
Online-Marketing
196
Internet marketing
193
sponsorship
185
Social Web
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Social web
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Andreff, Wladimir
10
Budzinski, Oliver
6
Humphreys, Brad R.
5
Nufer, Gerd
5
Bühler, André W.
4
Madden, Paul
4
Pawlowski, Tim
4
Trosien, Gerhard
4
Desbordes, Michel
3
Feddersen, Arne
3
Forrest, David
3
Kunz-Kaltenhäuser, Philipp
3
Liu, Dongfeng
3
Nalbantis, Georgios
3
Schellhaaß, Horst-Manfred
3
Szymanski, Stefan
3
Zhang, James J.
3
Bezold, Thomas
2
Breuer, Christoph
2
Buraimo, Babatunde
2
Dickson, Geoff
2
Frawley, Stephen
2
Fujak, Hunter
2
García Villar, Jaume
2
Gerke, Anna
2
Gibson, Heather J.
2
Gänßle, Sophia
2
Haase, Henning
2
Hafkemeyer, Lutz
2
Henry, Ian P.
2
Hermanns, Arnold
2
Horch, Heinz-Dieter
2
Kapoor, Ankur
2
Kendall, Graham
2
Ko, Ling-Mei
2
Lenten, Liam J. A.
2
Lock, Daniel
2
McHale, Ian
2
Mitchell, Heather
2
Nüesch, Stephan
2
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2
Edward Elgar Publishing
2
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1
Bundesinstitut für Sportwissenschaft
1
Deutsche Sporthochschule Köln / Institut für Sportökonomie und Sportmanagement
1
Deutscher Sportökonomie-Kongress <6, 2008, Köln>
1
Erich-Schmidt-Verlag
1
Europarat
1
Heidelberger Sportbusiness-Forum <5, 2001, Weinheim>
1
Institut der Deutschen Wirtschaft Köln
1
Johannes Gutenberg-Universität Mainz / Forschungsinstitut für Wirtschaftspolitik
1
Kölner Sportökonomie-Kongress <2, 2000, Köln>
1
Philipps-Universität Marburg
1
Sportbusiness-Forum <1, 1997, Heidelberg>
1
Universität St. Gallen / Forschungsinstitut für Empirische Ökonomie und Wirtschaftspolitik
1
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Published in...
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European Sport management quarterly : ESMQ
11
International journal of sport management and marketing : IJSMM
11
International journal of sports marketing & sponsorship
10
Journal of sport management : the official journal of the North American Society of Sport Management
8
International journal of sport finance
6
Edward Elgar E-Book Archive
5
Journal of sports economics
5
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
4
European journal of operational research : EJOR
4
Routledge international handbooks
4
An Elgar research collection
3
Elgar original reference
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Sport, Business and Management : an international journal ; SBM
3
Applied economics
2
Asian economic policy review : AEPR
2
Edition Sportökonomie, Sportmanagement
2
Estudios de economía aplicada : revista promovida por Asepelt, Asociación de Economía Aplicada
2
European journal of international management : EJIM
2
Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
2
Huckepackfinanzierung des Sports : Sportsponsoring unter der Lupe ; [Frankfurter Sitzung des Arbeitskreises Sportökonomie ...]
2
Markt- und Unternehmensentwicklung
2
New horizons in the economics of sport
2
Sport in the global society
2
Sport management review
2
Sportmanagement : SPM
2
The international library of critical writings in economics
2
Wissenschaftliche Berichte und Materialien / Bundesinstitut für Sportwissenschaft, Bonn
2
Working paper / Indian Institute of Management, Ahmedabad
2
Ökonomie des Fußballs : Grundlegungen aus volks- und betriebswirtschaftlicher Perspektive
2
Advances in sports economics
1
Arbeitspapiere des Lehrstuhls / Westfälische Wilhelms-Universität, Münster, Lehrstuhl für Betriebswirtschaftslehre insbesondere Controlling
1
Aufsätze zur Wirtschaftspolitik
1
Barcelona GSE working paper series : working paper
1
Berichte und Materialien des Bundesinstituts für Sportwissenschaft
1
Betriebswirtschaftliche Forschung und Praxis : BFuP
1
Biblioteca Comillas / Economía : publicaciones de la Universidad Pontificia Comillas
1
Bibliothek des Sports
1
Bulletin of economic research
1
Business horizons
1
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ECONIS (ZBW)
213
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1
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213
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1
Owner or endoser? : investigating the effectiveness of celebrity owners of sports teams as endorsers
Roy, Subhadip
;
Pansari, Anita
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
2
,
pp. 89-106
Persistent link: https://www.econbiz.de/10010258211
Saved in:
2
Corporate
sponsorship
in college football : an fMRI study measuring the effectiveness of corporate branding across rival teams
Martin, David S.
;
Townsend, Kyle M.
;
Wang, Yun
; …
- In:
Sport marketing quarterly : preferred journal of the …
28
(
2019
)
4
,
pp. 209-221
Persistent link: https://www.econbiz.de/10012254429
Saved in:
3
Media value methodology and global sport industries : football versus Formula One
Garcia-del-Barrio, Pedro
- In:
International journal of sport management and marketing …
18
(
2018
)
3
,
pp. 241-266
Persistent link: https://www.econbiz.de/10011884707
Saved in:
4
New media, branding and global sports
sponsorship
Santomier, James
- In:
International journal of sports marketing & sponsorship
10
(
2008/09
)
1
,
pp. 15-28
Persistent link: https://www.econbiz.de/10003788526
Saved in:
5
International research on sports economics and production
Papanikos, Grēgorēs Th.
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10003357048
Saved in:
6
Sport, Medien und Kommunikation : Beiträge des 6. Deutschen Sportökonomie-Kongresses
Horch, Heinz-Dieter
(
ed.
)
-
2009
Persistent link: https://www.econbiz.de/10003849318
Saved in:
7
An amalgam of sports & exercise research
Papanikos, Grēgorēs Th.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003424150
Saved in:
8
Sports marketing in America
Shank, Matthew D.
;
Lyberger, Mark R.
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 485-510)
.
2011
Persistent link: https://www.econbiz.de/10008738185
Saved in:
9
International journal of sports marketing &
sponsorship
Bingley : Emerald Group Publishing Limited
;
teils: …
-
1.1999 -
Persistent link: https://www.econbiz.de/10011441956
Saved in:
10
Special issue: Marketing and
sponsorship
in sport leagues
Barros, Carlos Pestana
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009232512
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