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Management-Handbuch Sport-Marketing
Hermanns, Arnold (ed.) - 2001
Persistent link: https://www.econbiz.de/10001559653
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Globalisierung und Sport : Business - Entertainment - Trends ; [1. Sportbusiness-Forum in Heidelberg am 23. April 1997]
Trosien, Gerhard (ed.) - 1998
Persistent link: https://www.econbiz.de/10008729693
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The new classification and size estimation of the sport market : focusing on hte sport market value network
Kang, Joon Ho; Kim, Hwa-seob; Lee, Jin-myon; Park, Ka-young - 2014
Persistent link: https://www.econbiz.de/10010393449
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The commercialisation of sport
Slack, Trevor - 2004
pt. 1. The sports industry: Sport in the late capitalist movement / David L. Andrews ; The sporting goods industry … of team sports / Bill Gerrard -- pt. 5. Sport sponsorship: "Money for nothing and your cheques for free?" : a critical … : from struggling entrepreneurs to national businesses to transnational corporations / George H. Sage ; Sports globalisation …
Persistent link: https://www.econbiz.de/10013523220
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Africa rising : turning sporting potential into success
Agyemang, Kwame J. A.; Ayenor, Nana Ama; Hammond, Marilyn; … - In: Sport, Business and Management : an international … 14 (2023) 1, pp. 117-130
Persistent link: https://www.econbiz.de/10014451243
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Owner or endoser? : investigating the effectiveness of celebrity owners of sports teams as endorsers
Roy, Subhadip; Pansari, Anita - In: International journal of sports marketing & sponsorship 15 (2014) 2, pp. 89-106
Persistent link: https://www.econbiz.de/10010258211
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Understanding consumers of Asian female sports : a case study of the Women's Korean Basketball League
Min, Sophia D.; Zhang, James J.; Kim, Min Kil; Kim, Chong - In: International journal of sport management and marketing … 15 (2014) 1/2, pp. 19-35
Persistent link: https://www.econbiz.de/10011503890
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Profiling sports spectators in emerging markets : role of sports involvement as a segmentation tool
Sondhi, Neena; Basu, Rituparna - In: International journal of sport management and marketing … 18 (2018) 4, pp. 301-321
Persistent link: https://www.econbiz.de/10011948441
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Baseball : a poor substitute for football ; more evidence of sports gambling as consumption
Paul, Rodney J.; Weinbach, Andrew P. - In: Journal of sports economics 14 (2013) 2, pp. 115-132
Persistent link: https://www.econbiz.de/10009770105
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Does European regional competitiveness influence sports? : an analysis of three sports
Mourão, Paulo Reis - In: Applied economics 46 (2014) 13/15, pp. 1476-1489
Persistent link: https://www.econbiz.de/10010412504