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Sport marketing and media research : contributions from the global network of scholars in sport management

Kim, Kihan; James, Jeffrey - In: Journal of global scholars of marketing science : … 23 (2013) 1, pp. 1-7

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Does being a sport fan provide meaning in life?

Delia, Elizabeth B.; James, Jeffrey D.; Wann, Daniel L. - In: Journal of sport management : the official journal of … 36 (2022) 1, pp. 45-55

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Brand environments and the emergence and change of awareness for new sports teams : a two-wave examination

Du, James; McLeod, Christopher M.; James, Jeffrey D. - In: Sport marketing quarterly : preferred journal of the … 29 (2020) 1, pp. 18-32

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The distant fan segment : exploring motives and psychological connection of International National Basketball Association fans

Pu, Haozhou; James, Jeffrey D. - In: International journal of sports marketing & sponsorship 18 (2017) 4, pp. 418-438

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Transcendence beyond sport : examining the dynamic power of sport human brand on national pride

Gulavani, Susmit S.; Du, James; James, Jeffrey D. - In: International journal of sports marketing & sponsorship 25 (2024) 1, pp. 142-160

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A social epidemiological perspective on local tennis league participation : a multigroup moderated-mediation structural analysis using PLS-SEM

Kim, Amy Chan Hyung; Du, James; James, Jeffrey D. - In: International journal of sports marketing & sponsorship 23 (2022) 2, pp. 437-461

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The distant fan segment

Pu, Haozhou; James, Jeffrey - In: International Journal of Sports Marketing and Sponsorship 18 (2017) 4, pp. 418-438

Purpose With the available technological tools, fans are able to access sport products regardless of geographic proximity. Through technology, fans can follow sports teams from other countries. In contrast to previous research focused on the local fan, in this paper we report on a study of a...

Persistent link: https://www.econbiz.de/10014811346