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Examining the use of professional sport teams as a brand extension strategy in Korean professional baseball

Walsh, Patrick; Hwang, Hansol; Lim, Choong Hoon; … - In: Sport marketing quarterly : preferred journal of the … 24 (2015) 4, pp. 214-224

Persistent link: https://www.econbiz.de/10011415225

Examining consumer perceptions of demand-based ticket pricing in sport

Shapiro, Stephen L.; Drayer, Joris; Dwyer, Brendan - In: Sport marketing quarterly : preferred journal of the … 25 (2016) 1, pp. 34-46

Persistent link: https://www.econbiz.de/10011508551

Innovations in Major League Baseball catalysing factors : when winning is not enough

Richelieu, André; Webb, Andrew - In: International journal of sport management and marketing … 17 (2017) 3, pp. 220-236

Persistent link: https://www.econbiz.de/10011849755

Promotions and attendance in minor league baseball

Gifis, Lorna S.; Sommers, Paul M. - 2005

Persistent link: https://www.econbiz.de/10003837162

Baseball : a poor substitute for football ; more evidence of sports gambling as consumption

Paul, Rodney J.; Weinbach, Andrew P. - In: Journal of sports economics 14 (2013) 2, pp. 115-132

Persistent link: https://www.econbiz.de/10009770105

Celebrity attraction in the minors : the case of Tim Tebow

Paul, Rodney J.; Garrett, Charles; Barbuto, Cody; … - In: Journal of economics and finance 43 (2019) 4, pp. 795-812

Persistent link: https://www.econbiz.de/10012385216

Gathering crowds : catching baseball fever in the new era of free agency

Hensler, Paul - 2021

"This book captures the state of baseball after the demise of the reserve clause gave birth to free agency and fueled … the national pastime's surge in popularity. It examines how baseball grew and evolved in the 1980s and the controversies …

Persistent link: https://www.econbiz.de/10012310110

Building team brand equity through perceived CSR : the mediating role of dual identification

Kim, Sungkyung; Manoli, Argyro Elisavet - In: Journal of strategic marketing 30 (2022) 3, pp. 281-295

Persistent link: https://www.econbiz.de/10013284052