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~subject:"Sports marketing"
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Sports marketing
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Woratschek, Herbert
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Schönberner, Jan
5
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Horbel, Chris
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European Sport management quarterly : ESMQ
4
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
2
Sport management review
2
International journal of sports marketing & sponsorship
1
Journal of sport management : the official journal of the North American Society of Sport Management
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Medien im Marketing : Optionen der Unternehmenskommunikation
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Neue Herausforderungen an das Dienstleistungsmarketing
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ECONIS (ZBW)
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1
Understanding sport sponsorship decision-making : an exploration of the roles and power bases in the sponsors' buying center
Schönberner, Jan
;
Woratschek, Herbert
;
Buser, Markus
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
3
,
pp. 293-312
Persistent link: https://www.econbiz.de/10013271110
Saved in:
2
Toward a sport ecosystem logic
Buser, Markus
;
Woratschek, Herbert
;
Dickson, Geoff
; …
- In:
Journal of sport management : the official journal of …
36
(
2022
)
6
,
pp. 534-547
Persistent link: https://www.econbiz.de/10014246130
Saved in:
3
"Going the extra mile" in resource integration : evolving a concept of sport sponsorship as an engagement platform
Buser, Markus
;
Woratschek, Herbert
;
Schönberner, Jan
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
4
,
pp. 548-568
Persistent link: https://www.econbiz.de/10013350479
Saved in:
4
Sportmedien Marketing : Rahmenbedingungen und Geschäftsmodelle für Fernsehen und Internet TV
Woratschek, Herbert
;
Kunz, Reinhard
;
Ströbel, Tim
- In:
Medien im Marketing : Optionen der Unternehmenskommunikation
,
(pp. 529-547)
.
2009
Persistent link: https://www.econbiz.de/10003771446
Saved in:
5
Der Einsatz der Videographie im Dienstleistungsmanagement : eine Analyse von "verrückten Typen"
Woratschek, Herbert
;
Horbel, Chris
;
Roth, Stefan
;
Popp, …
- In:
Neue Herausforderungen an das Dienstleistungsmarketing
,
(pp. 19-40)
.
2008
Persistent link: https://www.econbiz.de/10003675888
Saved in:
6
Eignung von Markenbewertungsansätzen im Sport
Woratschek, Herbert
;
Ströbel, Tim
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 433-446)
.
2014
Persistent link: https://www.econbiz.de/10010354030
Saved in:
7
Sportsponsoring und Co-Branding : innovative Markenstrategien zur Bildung von Allianzen
Woratschek, Herbert
;
Ströbel, Tim
;
Durchholz, Christian
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 107-123)
.
2014
Persistent link: https://www.econbiz.de/10010354128
Saved in:
8
The sport value framework : a new fundamental logic for analyses in sport management
Woratschek, Herbert
;
Horbel, Chris
;
Popp, Bastian
- In:
European Sport management quarterly : ESMQ
14
(
2014
)
1
,
pp. 6-24
Persistent link: https://www.econbiz.de/10010337066
Saved in:
9
Introduction : value co-creation in sport management
Woratschek, Herbert
;
Horbel, Chris
;
Popp, Bastian
- In:
European Sport management quarterly : ESMQ
14
(
2014
)
1
,
pp. 1-5
Persistent link: https://www.econbiz.de/10010337088
Saved in:
10
Hidden agenda in sport sponsorship : the influence of managers' personal objectives on sport sponsorship decisions
Schönberner, Jan
;
Woratschek, Herbert
;
Ellert, Guido
- In:
Sport management review
24
(
2021
)
2
,
pp. 204-225
Persistent link: https://www.econbiz.de/10012628933
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