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~subject:"Sportveranstaltung"
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Sportveranstaltung
Sponsorship
36
Sponsoring
34
Consumer behaviour
25
Konsumentenverhalten
23
Brand image
19
Markenimage
18
Sports
18
Sport
17
Sportmarketing
17
Sports marketing
17
Brand management
13
Markenführung
13
Marketing management
13
Marketing
12
Marketingmanagement
12
Brand equity
10
Australia
9
Beziehungsmarketing
9
Brand
9
Markenartikel
9
Relationship marketing
9
Advertising effects
6
Professional sports
6
Profisport
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USA
6
Werbewirkung
6
Sport event
5
United States
5
Australien
4
Brand loyalty
4
Children
4
Customer satisfaction
4
Kinder
4
Psychology of advertising
4
Public relations
4
Quality
4
Werbepsychologie
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Öffentlichkeitsarbeit
4
Brand awareness
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English
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Cornwell, T. Bettina
5
Jahn, Steffen
2
Clark, John M.
1
Close, Angeline
1
Drengner, Jan
1
Gaus, Hansjoerg
1
Jensen, Jonathan A.
1
Lacey, Russell
1
Pruitt, Stephen W.
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Suh, Wang Suk
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Xie, Hu
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Journal of sport management : the official journal of the North American Society of Sport Management
2
Journal of advertising research
1
Journal of business research : JBR
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
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1
The impact of title event sponsorship announcements on shareholder wealth
Clark, John M.
;
Cornwell, T. Bettina
;
Pruitt, Stephen W.
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
2
,
pp. 169-182
Persistent link: https://www.econbiz.de/10003819979
Saved in:
2
Visual processing and need for cognition can enhance event-sponsorship outcomes : how sporting event sponsorships benefit from the way attendees process them
Close, Angeline
;
Lacey, Russell
;
Cornwell, T. Bettina
- In:
Journal of advertising research
55
(
2015
)
2
,
pp. 206-215
Persistent link: https://www.econbiz.de/10011296202
Saved in:
3
Temporary communitas and willingness to return to events
Jahn, Steffen
;
Cornwell, T. Bettina
;
Drengner, Jan
; …
- In:
Journal of business research : JBR
92
(
2018
),
pp. 329-338
Persistent link: https://www.econbiz.de/10011925476
Saved in:
4
Feeling that in-group feeling at a sponsored sporting event : links to memory and future attendance
Cornwell, T. Bettina
;
Jahn, Steffen
;
Xie, Hu
;
Suh, Wang Suk
- In:
Journal of sport management : the official journal of …
32
(
2018
)
5
,
pp. 426-437
Persistent link: https://www.econbiz.de/10011934510
Saved in:
5
Why do marketing relationships end? : findings from an integrated model of sport sponsorship decision-making
Jensen, Jonathan A.
;
Cornwell, T. Bettina
- In:
Journal of sport management : the official journal of …
31
(
2017
)
4
,
pp. 401-418
Persistent link: https://www.econbiz.de/10011771890
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