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Creative strategies of super bowl commercials 2001 - 2009 : an analysis of message strategies
Kim, Kihan; Cheong, Yunjae - In: International journal of sports marketing & sponsorship 13 (2011/12) 1, pp. 7-22
Persistent link: https://www.econbiz.de/10009508906
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The relationship between consumer engagements with Super Bowl ad tweets and the advertisers' official Twitter accounts : a panel data analysis of 2019 Super Bowl advertisers
Noh, Yeayoung; Kim, Hyuksoo; Kim, Kihan; Cheong, Yunjae - In: International journal of advertising : the review of … 40 (2021) 6, pp. 852-869
Persistent link: https://www.econbiz.de/10012623902
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Sports sponsorship and the risks of ambush marketing : the moderating role of corporate reputation in the effects of disclosure of ambush marketers on attitudes and beliefs towards...
Yun, Lira; Kim, Kihan; Cheong, Yunjae - In: International journal of advertising : the review of … 39 (2020) 7, pp. 921-942
Persistent link: https://www.econbiz.de/10012395587
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An analysis of media violence in commercials aired during the telecasts of sports events
Cheong, Yunjae; Combs, Justin - In: Journal of marketing communications 22 (2016) 6, pp. 602-625
Persistent link: https://www.econbiz.de/10011613215