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~subject:"Sportveranstaltung"
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Sportveranstaltung
Consumer behaviour
27
Konsumentenverhalten
27
Sponsorship
19
Sponsoring
14
Brand image
8
Markenimage
8
Marketing management
8
Marketingmanagement
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Meta-Analyse
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Meta-analysis
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Advertising effects
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Beziehungsmarketing
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Brand management
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Cognition
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Institutional economics
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Institutionenökonomik
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Markenführung
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Relationship marketing
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Werbewirkung
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Customer satisfaction
5
Kognition
5
Kundenzufriedenheit
5
Legitimacy
5
Legitimität
5
Sports marketing
5
Celebrity endorsement
4
Celebrity-Werbung
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Dienstleistungsqualität
4
Firm performance
4
Identification
4
Service quality
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Sport event
4
Sportmarketing
4
Unternehmenserfolg
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meta-analysis
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Brand
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Brand extension
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Coronavirus
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English
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Carrillat, François A.
4
Astous, Alain d'
1
Bellavance, François
1
Colbert, François
1
Eid, François
1
Feigné, Matthieu
1
Harris, Eric G.
1
Lafferty, Barbara A.
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Mazodier, Marc
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Plewa, Carolin
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Quester, Pascale G.
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European journal of marketing : EJM
3
Journal of advertising : official publication of the American Academy of Advertising
1
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ECONIS (ZBW)
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Fortuitous brand image transfer : investigating the side effect of concurrent sponsorships
Carrillat, François A.
;
Harris, Eric G.
;
Lafferty, …
- In:
Journal of advertising : official publication of the …
39
(
2010
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003986816
Saved in:
2
On "being there" : a comparison of the effectiveness of sporting event sponsorship among direct and indirect audiences
Carrillat, François A.
;
Astous, Alain d'
;
Bellavance, …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 621-642
Persistent link: https://www.econbiz.de/10011309579
Saved in:
3
Which sport sponsorships most impact sponsor CSR image?
Plewa, Carolin
;
Carrillat, François A.
;
Mazodier, Marc
; …
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 796-815
Persistent link: https://www.econbiz.de/10011529666
Saved in:
4
Weapons of mass intrusion : the leveraging of ambush marketing strategies
Carrillat, François A.
;
Colbert, François
;
Feigné, …
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 314-335
Persistent link: https://www.econbiz.de/10010344076
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