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This paper is concerned with the tension between consumer persuasion and freedom of choice. We study how assertive language (as in the slogan Just do it!) affects consumer compliance in hedonic vs. utilitarian contexts. Previous literature consistently claimed that forceful language would cause...
Persistent link: https://www.econbiz.de/10010352074
This paper is concerned with the tension between consumer persuasion and freedom of choice. We study how assertive language (as in the slogan Just do it!) affects consumer compliance in hedonic vs. utilitarian contexts. Previous literature consistently claimed that forceful language would cause...
Persistent link: https://www.econbiz.de/10003923892
Persistent link: https://www.econbiz.de/10010244482
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Successful internal communication in an intercultural environment depends on the organizational culture, business … environment, social responsibility, and leaders' skills. Thus, internal communication and employee adaptation to changing business … environments ask what a successful socially responsible internal communication requires. This contribution discusses theoretical …
Persistent link: https://www.econbiz.de/10012021636