The study attempt to explore the level of customer satisfaction in terms of physical evidence and employee interaction in comparison between earlier established banks (before the year 2008) and newly established banks (after 2008) in the northern region of Batticaloa, Sri Lanka. Results indicate...

The study makes an attempt to compare and explore the level of customer satisfaction in terms of physical evidence and employee interaction between Earlier Established Banks (EEB) (before 2008) and Newly Established Banks (NEB) (after 2008) in the northern region of Batticaloa, Sri Lanka. The...

This study empirically examines the relationship between Brand Equity (BE) as the independent variable and Purchase Intention (PI) as the dependent variable in relation to branded baby soaps selectively. While both the variables individually have high level attributes of the customers, the...

Tourism is one of the growing industries in Sri Lanka in the post war development. Its contribution to the Sri Lankan economy is vital in the same context. The objective of this study is to examine the causal relationship between economic growth and tourism earning in Sri Lanka during 1977-2012....

This study empirically examines the relationship between Brand Equity (BE) as the independent variable and Purchase Intention (PI) as the dependent variable in relation to branded baby soaps selectively. While both the variables individually have high level attributes of the customers, the...