The use of salience as a tool to determine which stakeholders matter may lead to the marginalization of some stakeholder groups. As a normative theory, salience is problematic because it uproots stakeholder theory from its moral foundations. As a descriptive theory, its prevalence has found...

Building on legitimacy theory and prior work on stakeholder management, we study firm Corporate Social Responsibility (CSR) communication in social media. In particular, we analyze the content of over a million microblogs on Twitter relating to CSR in the banking industry. We focus on key issues...

Little attention has been paid to the importance of social media in the corporate social responsibility (CSR) literature. This deficit is redressed in the present paper through utilizing the notion of ‘citizenship arenas' to identify three dynamics in social media-augmented corporate-society...