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~subject:"Standardisierung"
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Standardisierung
Advertising
53
Werbung
46
Consumer behaviour
31
Konsumentenverhalten
31
USA
28
Advertising effects
27
Werbewirkung
27
United States
26
International marketing
18
Internationales Marketing
16
Brand management
11
Internet marketing
11
Markenführung
11
Online-Marketing
11
Brand image
9
Markenimage
9
Corporate Social Responsibility
8
Corporate social responsibility
8
Theorie
8
Theory
8
Marketing management
7
Marketingmanagement
7
EU countries
6
EU-Staaten
6
Multinationales Unternehmen
6
Regulation
6
South Korea
6
Transnational corporation
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Welt
6
World
6
Bibliometrics
5
Bibliometrie
5
Regulierung
5
Social Web
5
Social web
5
Standardization
5
Südkorea
5
Advertising regulation
4
Agriculture
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English
5
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Okazaki, Shintaro
3
Taylor, Charles Raymond
3
Taylor, Charles Robert
2
Bowen, C. Luke
1
Doh, Jonathan P.
1
Lee, Christopher
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Walsh, Michael G.
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Handbook of research on international advertising
1
International advertising and communication : current insights and empirical findings
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of world business : JWB
1
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ECONIS (ZBW)
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1
Antecedents and consequences of advertising standardisation : a conceptual model and research propositions
Okazaki, Shintaro
;
Taylor, Charles Robert
- In:
Advertising and communication : proceedings 4th …
,
(pp. 145-152)
.
2005
Persistent link: https://www.econbiz.de/10003353727
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2
Towards an understanding advertising standardisation in the European Union : a theoretical framework and research propositions
Okazaki, Shintaro
;
Taylor, Charles Robert
- In:
International advertising and communication : current …
,
(pp. 439-454)
.
2006
Persistent link: https://www.econbiz.de/10003378205
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3
Best practices for cross-cultural advertising research : are the rules being followed?
Taylor, Charles Raymond
;
Bowen, C. Luke
- In:
Handbook of research on international advertising
,
(pp. 3-19)
.
2012
Persistent link: https://www.econbiz.de/10009513233
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4
The US/EU beef controversy and a proposed framework for resolving standards disputes in international trade
Taylor, Charles Raymond
;
Walsh, Michael G.
;
Lee, Christopher
- In:
Journal of consumer affairs : official publication of …
37
(
2003
)
1
,
pp. 101-122
Persistent link: https://www.econbiz.de/10001769385
Saved in:
5
Market convergence and advertising standardization in the European Union
Okazaki, Shintaro
;
Taylor, Charles Raymond
;
Doh, Jonathan P.
- In:
Journal of world business : JWB
42
(
2007
)
4
,
pp. 384-400
Persistent link: https://www.econbiz.de/10003583746
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