//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Standardization"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Interkulturelle Werbung
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Standardization
Werbung
13,701
Advertising
9,693
Standardisierung
7,527
Marketing
6,730
Deutschland
6,232
Theorie
5,346
Theory
5,276
Germany
4,777
Konsumentenverhalten
4,608
Consumer behaviour
4,587
Werbewirkung
4,019
Advertising effects
3,901
Marketingmanagement
2,732
Online-Marketing
2,494
Internet marketing
2,389
Marketing management
2,285
Cross-cultural relations
2,126
Interkulturelle Beziehungen
2,126
Welt
1,963
World
1,955
Electronic Commerce
1,930
USA
1,926
Markenführung
1,790
Brand management
1,781
Unternehmen
1,640
Beziehungsmarketing
1,625
Verbraucherverhalten
1,620
United States
1,611
Relationship marketing
1,608
Markenpolitik
1,581
Kundenmanagement
1,484
Internet
1,321
Marktforschung
1,320
Qualitätsmanagement
1,296
Quality management
1,200
Strategisches Management
1,170
Management
1,103
Social Web
974
Social web
973
more ...
less ...
Online availability
All
Free
1,762
Undetermined
1,344
Type of publication
All
Article
3,964
Book / Working Paper
3,205
Journal
10
Type of publication (narrower categories)
All
Article in journal
3,045
Aufsatz in Zeitschrift
3,045
Graue Literatur
924
Non-commercial literature
924
Aufsatz im Buch
907
Book section
907
Working Paper
618
Arbeitspapier
615
Hochschulschrift
338
Thesis
269
Collection of articles of several authors
162
Sammelwerk
162
Amtsdruckschrift
158
Government document
158
Case study
68
Fallstudie
68
Bibliografie enthalten
62
Bibliography included
62
Konferenzschrift
61
Aufsatzsammlung
60
Conference paper
43
Konferenzbeitrag
43
Conference proceedings
42
Collection of articles written by one author
31
Forschungsbericht
31
Sammlung
31
Reprint
29
Advisory report
21
Gutachten
21
Guidebook
16
Ratgeber
16
Mehrbändiges Werk
15
Multi-volume publication
15
Lehrbuch
11
Amtliche Publikation
10
Norm
10
Textbook
10
Glossar enthalten
9
Glossary included
9
Handbook
9
more ...
less ...
Language
All
English
5,910
German
1,164
French
104
Spanish
12
Dutch
7
Polish
7
Russian
7
Italian
6
Swedish
6
Bulgarian
3
Serbian
2
Afrikaans
1
Czech
1
Finnish
1
Hungarian
1
Multiple languages
1
Norwegian
1
Portuguese
1
Slovenian
1
Turkish
1
Undetermined
1
more ...
less ...
Author
All
Blind, Knut
81
Wilson, John S.
38
Vries, Henk J. de
32
Jakobs, Kai
25
Maertens, Miet
23
Contreras, Jorge L.
22
Swinnen, Johan F. M.
22
Heras-Saizarbitoria, Iñaki
21
Simcoe, Timothy S.
21
Bekkers, Rudi
20
Boiral, Olivier
20
Tirole, Jean
19
Baron, Justus
18
David, Paul A.
17
Gandal, Neil
17
Woeckener, Bernd
17
Knieps, Günter
16
Lee, Heejin
16
Layne-Farrar, Anne
15
Otsuki, Tsunehiro
15
Werle, Raymund
14
Clougherty, Joseph A.
13
Mangelsdorf, Axel
13
Rasche, Andreas
13
Shepherd, Ben
13
Slowak, André P.
13
Casadesús, Martí
12
Grajek, Michał
12
Lerner, Joshua
12
Qaim, Matin
12
Strausz, Roland
12
Choi, Jay Pil
11
Farrell, Joseph
11
Holler, Manfred J.
11
Regibeau, Pierre
11
Tarantino, Emanuele
11
Wey, Christian
11
Greenstein, Shane M.
10
Hudson, John
10
Kwak, Jooyoung
10
more ...
less ...
Institution
All
OECD
37
National Bureau of Economic Research
28
Deutsches Institut für Normung
27
Europäische Kommission
26
World Bank
26
IGI Global
18
Springer Fachmedien Wiesbaden
14
Organisation for Economic Co-operation and Development
9
Vereinte Nationen / Wirtschaftskommission für Europa
9
Internationale Organisation für Normung
8
Europäische Union / Rat
7
Europäische Kommission / Statistisches Amt
6
AXELOS Limited
5
European Centre for the Development of Vocational Training
5
Europäische Kommission / Gemeinsame Forschungsstelle
5
International Accounting Standards Committee
5
USA / Board on Geographic Names
5
AXELOS <Firma : London / Norwich>
4
British Standards Institution
4
Europäische Gemeinschaften / Rat
4
Institut für Systemtechnik und Innovationsforschung
4
Nomos Verlagsgesellschaft
4
Project Management Institute
4
Weltbank
4
World Trade Organization
4
Elinkeinoelämän Tutkimuslaitos
3
European Academy for Standardization
3
Europäische Freihandelsassoziation
3
Europäische Kommission / Generaldirektion Unternehmen
3
Europäisches Parlament
3
Großbritannien / Department of Trade and Industry
3
Helmut-Schmidt-Universität
3
Hochschulrektorenkonferenz
3
Institut der Deutschen Wirtschaft Köln Consult
3
Internationaler Währungsfonds
3
United States / Congress / House / Select Committee on Small Business / Subcommittee on Activities of Regulatory Agencies
3
United States / Office of Geography
3
Universität Hamburg / Sozialökonomisches Seminar
3
Vereinte Nationen / Statistical Office
3
Verlag Dr. Kovač
3
more ...
less ...
Published in...
All
International journal of quality & reliability management
50
Telecommunications policy : the international journal of digital economy, data sciences and new media
50
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
50
The TQM journal : the international review of organizational improvement
48
International journal of productivity and quality management : IJPQM
41
Total quality management & business excellence
40
Research policy : policy, management and economic studies of science, technology and innovation
39
International journal of services and standards
38
Journal of business ethics : JOBE
38
Homo oeconomicus
35
SpringerLink / Bücher
35
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
29
International journal of industrial organization
28
Technological forecasting & social change : an international journal
28
NBER working paper series
27
Kom / Kommission der Europäischen Gemeinschaften
26
NBER Working Paper
26
Working paper / National Bureau of Economic Research, Inc.
25
Europäische Hochschulschriften / 5
24
Discussion paper / Centre for Economic Policy Research
23
Food policy : economics planning and politics of food and agriculture
23
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
22
Working paper
22
IEEE transactions on engineering management : EM
21
International journal of production economics
21
Revue d'économie industrielle
21
Journal of securities operations & custody
20
Management science : journal of the Institute for Operations Research and the Management Sciences
20
Business strategy and the environment
19
Journal of payments strategy & systems
19
The journal of industrial economics
19
Amfiteatru economic : an economic and business research periodical
18
Information economics and policy : IEP
18
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
18
Standardisation in companies and markets
18
Corporate social responsibility and environmental management
16
International journal of production research
16
Quality management journal : QMJ
16
Technology analysis & strategic management
16
Journal of industrial engineering and management : JIEM
15
more ...
less ...
Source
All
ECONIS (ZBW)
7,170
EconStor
7
ArchiDok
1
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
7,179
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Von gesunden Gummibärchen, crispy cookies und yummy yogurts : eine Analyse zum Standardisierungspotenzial internationaler Lebensmittelwerbung am Beispiel deutscher, britischer und...
Petzke, Isabel
-
2013
Persistent link: https://www.econbiz.de/10009752835
Saved in:
2
Ökonomie von Standards : Wettbewerbsaspekte von Kompatibilitäts-Standards dargestellt am Beispiel der Computerindustrie
Glanz, Axel
-
1993
Persistent link: https://www.econbiz.de/10000337026
Saved in:
3
Standardisierung
und Individualisierung im Marktprozeß : marktprozeßtheoretische Fundierung des Business-to-Business-Marketing
Marra, Andreas
-
1999
Persistent link: https://www.econbiz.de/10000167809
Saved in:
4
Marktorganisation durch
Standardisierung
: ein Beitrag zur neuen Institutionenökonomik des Marktes
Wey, Christian
-
Wissenschaftszentrum Berlin für Sozialforschung / …
-
1999
Persistent link: https://www.econbiz.de/10001397656
Saved in:
5
Baugleiche Produkte aus Konsumentensicht : Auswirkungen auf die Dachmarken
Smoczok, Michael
-
1999
Persistent link: https://www.econbiz.de/10001352263
Saved in:
6
Kompatibilitätsstandards und vertikale Produktdifferenzierung
Winckler, Ralf
-
1999
Persistent link: https://www.econbiz.de/10001355812
Saved in:
7
Beziehungen und Synergien von Managementsystemen am Beispiel der Integration von Qualitäts- und Umweltmanagementsystemen
Felix, Reto
-
1999
Persistent link: https://www.econbiz.de/10001364025
Saved in:
8
Rationalisierung im Konsum : eine ethnographische Studie von Einkaufspraktiken am Beispiel von Frankfurt am Main
Dalichau, Dirk
-
2016
Persistent link: https://www.econbiz.de/10011503568
Saved in:
9
Kundenzufriedenheit : Analyse, Messbarkeit und Zertifizierung
Scharnbacher, Kurt
;
Kiefer, Guido
-
2003
-
3., unwesentlich veränd. Aufl.
Persistent link: https://www.econbiz.de/10001768683
Saved in:
10
Marketing mix standardisation in international marketing : an empirical investigation of the degree of marketing programme standardisation in German companies and its internal and...
Richter, Tobias
-
2002
Persistent link: https://www.econbiz.de/10001607579
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->