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Differential effects of atmospheric cues on emotions and loyalty intention with respect to age under online/offline environment
Loureiro, Sandra Maria Correira; Roschk, Holger - In: Journal of retailing and consumer services 21 (2014) 2, pp. 211-219
Persistent link: https://www.econbiz.de/10010338512
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Calibrating 30 years of experimental research : a meta-analysis of the atmospheric effects of music, scent, and color
Roschk, Holger; Loureiro, Sandra Maria Correia; … - In: Journal of retailing 93 (2017) 2, pp. 228-240
Persistent link: https://www.econbiz.de/10011721817
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Pleasant ambient scents : a meta-analysis of customer responses and situational contingencies
Roschk, Holger; Hosseinpour, Masoumeh - In: Journal of marketing 84 (2020) 1, pp. 125-145
Persistent link: https://www.econbiz.de/10012176465