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~subject:"Strategic alliance"
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Analyzing Indian policies and firm strategies in Africa
Adisu, Kinfu
;
Sharkey, Thomas W.
;
Okoroafo, Sam C.
- In:
Journal of management research
5
(
2013
)
3
,
pp. 17-27
Persistent link: https://www.econbiz.de/10009769704
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Alliance competence : the moderating role of valence of alliance experience
Gammoh, Bashar S.
;
Voss, Kevin E.
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 964-986
Persistent link: https://www.econbiz.de/10009763940
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Building brands through brand alliances : combining warranty information with a brand ally
Fang, Xiang
;
Gammoh, Bashar S.
;
Voss, Kevin E.
- In:
The journal of product & brand management
22
(
2013
)
2
,
pp. 153-160
Persistent link: https://www.econbiz.de/10009745805
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