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Differentiation and value strategy : issues for the marketing operations management interface
Walters, David - 1997
Persistent link: https://www.econbiz.de/10000645000
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Combining strategic, operational and financial performance in the virtual organisation
Walters, David - In: Collaborative networks and their breeding environments …, (pp. 321-328). 2005
Persistent link: https://www.econbiz.de/10003270611
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Strategic operations management : a value chain approach
Walters, David; Rainbird, Mark - 2007
Persistent link: https://www.econbiz.de/10003365014
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Differentiation and value strategy : issues for the marketing/operations management interface
Walters, David - 1997
Persistent link: https://www.econbiz.de/10000973433
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Operations strategy
Walters, David - 2002
Persistent link: https://www.econbiz.de/10001647376
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Strategic marketing decisions and cost structure implications
Walters, David; Korkofingas, Con - 1997
Persistent link: https://www.econbiz.de/10000622215
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The role of marketing in creating shareholder value : implications for strategy decisions
Walters, David; Halliday, Michael - 1995
Persistent link: https://www.econbiz.de/10000601825
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Strategic marketing decisions and cost structure implications
Walters, David; Korkofingas, Con - 1997
Persistent link: https://www.econbiz.de/10000957447
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Marketing and financial management : new economy, new interfaces
Walters, David - 2004
Persistent link: https://www.econbiz.de/10002106043
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The role of marketing in creating shareholder value : implications for strategy decisions
Walters, David; Halliday, Michael - 1995
Persistent link: https://www.econbiz.de/10000920697