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~subject:"Strategic management"
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Strategic management
Marketing
10
Strategisches Management
8
Marketing management
7
Marketingmanagement
7
USA
6
United States
6
Vereinigte Staaten
6
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Unternehmenskultur
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Unternehmenserfolg
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Wissensmanagement
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Beziehungsmarketing
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English
8
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Slater, Stanley F.
8
Olson, Eric M.
5
Hult, G. Tomas M.
4
Mohr, Jakki
2
Sengupta, Sanjit
2
Balabanis, George
1
Chari, Simos
1
Finnegan, Carol
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Olson, Kai M.
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Robson, Matthew J.
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business strategy
2
Business horizons
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
Marketing strategy organization and implementation
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ECONIS (ZBW)
8
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1
The performance implications of fit among business strategy, marketing organization structure, and strategic behavior
Olson, Eric M.
;
Slater, Stanley F.
;
Hult, G. Tomas M.
-
2009
Persistent link: https://www.econbiz.de/10003836621
Saved in:
2
On the importance of matching strategic behavior and target market selection to business strategy in high-tech markets
Slater, Stanley F.
;
Hult, G. Tomas M.
;
Olson, Eric M.
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 5-17
Persistent link: https://www.econbiz.de/10003485049
Saved in:
3
Mapping the outsourcing landscape
Mohr, Jakki
;
Sengupta, Sanjit
;
Slater, Stanley F.
- In:
Journal of business strategy
32
(
2011
)
1
,
pp. 42-50
Persistent link: https://www.econbiz.de/10008857556
Saved in:
4
Worried about strategy implementation? : don’t overlook marketing's role
Slater, Stanley F.
;
Olson, Eric M.
;
Hult, G. Tomas M.
- In:
Business horizons
53
(
2010
)
5
,
pp. 469-479
Persistent link: https://www.econbiz.de/10008655749
Saved in:
5
Business strategy, marketing organization culture, and performance
Slater, Stanley F.
;
Olson, Eric M.
;
Finnegan, Carol
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
3
,
pp. 227-242
Persistent link: https://www.econbiz.de/10009305527
Saved in:
6
Serving base-of-the-pyramid markets : meeting real needs through a customized approach
Mohr, Jakki
;
Sengupta, Sanjit
;
Slater, Stanley F.
- In:
Journal of business strategy
33
(
2012
)
6
,
pp. 4-14
Persistent link: https://www.econbiz.de/10009678313
Saved in:
7
Alignments and misalignments of realized marketing strategies with administrative systems : performance implications
Chari, Simos
;
Balabanis, George
;
Robson, Matthew J.
; …
- In:
Industrial marketing management : the international …
63
(
2017
),
pp. 129-144
Persistent link: https://www.econbiz.de/10011730161
Saved in:
8
The application of human resource management policies within the marketing organization : the impact on business and marketing strategy implementation
Olson, Eric M.
;
Slater, Stanley F.
;
Hult, G. Tomas M.
; …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 62-73
Persistent link: https://www.econbiz.de/10011822293
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