Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Strategic management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Towards a theory of product ra...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Strategic management
Marketingmanagement
16,897
Marketing management
16,079
Produktgestaltung
5,622
Product design
4,552
Marketing
3,556
Theorie
3,354
Theory
3,346
Konsumentenverhalten
3,024
Consumer behaviour
3,022
Beziehungsmarketing
1,956
Relationship marketing
1,952
Deutschland
1,906
Germany
1,810
Innovation
1,695
USA
1,624
United States
1,593
Markenführung
1,518
Brand management
1,516
Produktentwicklung
1,265
Strategisches Management
1,187
New product development
1,182
Online-Marketing
1,144
Internet marketing
1,105
Innovationsmanagement
1,093
Innovation management
1,069
Unternehmenserfolg
1,061
Firm performance
1,057
Marktforschung
834
SME
808
KMU
807
Internationales Marketing
772
International marketing
744
Markenimage
711
Brand image
707
Werbung
695
Social Web
688
Social web
688
Market research
663
Advertising
620
more ...
less ...
Online availability
All
Undetermined
280
Free
81
Type of publication
All
Article
572
Book / Working Paper
363
Type of publication (narrower categories)
All
Article in journal
474
Aufsatz in Zeitschrift
474
Aufsatz im Buch
81
Book section
81
Collection of articles of several authors
38
Sammelwerk
38
Hochschulschrift
36
Thesis
33
Graue Literatur
32
Non-commercial literature
32
Lehrbuch
28
Case study
21
Fallstudie
21
Arbeitspapier
20
Textbook
20
Working Paper
20
Aufsatzsammlung
18
Guidebook
8
Ratgeber
8
Reprint
8
Bibliografie enthalten
7
Bibliography included
7
Konferenzschrift
7
Fallstudiensammlung
6
Conference proceedings
5
Bibliografie
4
Handbook
4
Handbuch
4
Collection of articles written by one author
3
Sammlung
3
Company information
2
Conference paper
2
Firmeninformation
2
Glossar enthalten
2
Glossary included
2
Interview
2
Konferenzbeitrag
2
Elektronischer Datenträger
1
Market information
1
Marktinformation
1
more ...
less ...
Language
All
English
818
German
110
Polish
3
Russian
3
French
2
Dutch
1
Spanish
1
more ...
less ...
Author
All
Pfeffermann, Nicole
9
Piercy, Nigel
9
Aaker, David A.
8
Cravens, David W.
7
Kotler, Philip
7
Day, George S.
5
Homburg, Christian
5
Krohmer, Harley
5
Lane, Nikala
5
Narang, Shanker
5
Walters, David
5
Didonet, Simone Regina
4
Emrich, Christin
4
Hunt, Shelby D.
4
Hülsmann, Michael
4
Johnson, Jean L.
4
Morgan, Neil A.
4
Proctor, Tony
4
Abratt, Russell
3
Andreasen, Alan R.
3
Bendixen, Michael
3
Esslinger, Hartmut
3
Gilmore, Audrey
3
Gnizy, Itzhak
3
Grinstein, Amir
3
Hsu, Yen
3
Isoherranen, Ville
3
Katsonis, Nikolaos
3
Khosrowpour, Mehdi
3
Kim, Namwoon
3
Mohammad Falahat
3
Ormrod, Robert P.
3
Parnell, John A.
3
Percy, Larry
3
Ray, Saibal
3
Sfakianakis, Michael
3
Sheth, Jagdish N.
3
Soberman, David A.
3
Varadarajan, Rajan
3
Vrontis, Demetris
3
more ...
less ...
Institution
All
Information Resources Management Association
3
DePaul University / College of Commerce
2
IGI Global
2
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
2
Macquarie University / Department of Economics
2
AMACOM
1
American Marketing Association
1
Berliner Wissenschafts-Verlag
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <17, 2009, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <18, 2010, Wien>
1
Deutscher Manager-Verband
1
Duncker & Humblot
1
Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation
1
Frog Design
1
Harvard Graduate School of Business Administration / Division of Research
1
International Scientific Conference Creative Strategy / Strategy of Creativity: Trends in Creative Marketing Communication <2019, Prag>
1
John Wiley and Sons <Hoboken, NJ>
1
Katolicki Uniwersytet Lubelski Jana Pawła II
1
Penzenskij gosudarstvennyj pedagogičeskij universitet im. V.G. Belinskogo
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Fakul'tet Menedžmenta
1
Severo-Kavkazskij Federalʹnyj Universitet
1
Springer-Verlag GmbH
1
Verlag Dr. Kovač
1
Vserossijskaja Naučno-Praktičeskaja Konferencija Problemy i Perspektivy Razvitija Ėkonomičeskogo i Upravlenčeskogo Potenciala Rossii v XXI Veke <2, 2004, Pensa>
1
Working Conference on Strategies for Design and Economic Analysis of Computer-Supported Production Management Systems, Vienna/Austria, 28-30 September, 1983
1
more ...
less ...
Published in...
All
Journal of business research : JBR
32
Industrial marketing management : the international journal for industrial and high-tech firms
26
Journal of strategic marketing
22
European journal of marketing : EJM
11
SpringerLink / Bücher
11
The journal of business & industrial marketing
9
Journal of the Academy of Marketing Science
8
Business horizons
7
International journal of business and globalisation : IJBG
7
California management review
6
International marketing review
6
Springer eBook Collection
6
AMS review : official publication of the Academy of Marketing Science
5
Gabler Edition Wissenschaft
5
International entrepreneurship and management journal
5
Journal of business strategy
5
Journal of retailing and consumer services
5
Macquarie economics research papers
5
Marketing intelligence & planning
5
Amfiteatru economic : an economic and business research periodical
4
International journal of business excellence
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of international marketing
4
Lehrbuch
4
Management decision : MD
4
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
4
World review of entrepreneurship, management and sustainable development
4
Acta Universitatis Danubius / Oeconomica
3
Baltic journal of management
3
Critical explorations
3
Entrepreneurship research journal : ERJ
3
EuroMed journal of business
3
European journal of international management : EJIM
3
Faculty & research / Insead : working paper series
3
International journal of hospitality management
3
International journal of technology marketing : IJTMkt
3
International journal of trade and global markets
3
Journal for global business advancement : JGBA
3
Journal of business case studies
3
Journal of business-to-business marketing
3
more ...
less ...
Source
All
ECONIS (ZBW)
935
Showing
1
-
10
of
935
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A value cocreation strategy model for improving product development performance
Hsu, Yen
- In:
The journal of business & industrial marketing
31
(
2016
)
5
,
pp. 695-715
Persistent link: https://www.econbiz.de/10011564338
Saved in:
2
Marketing strategy and its correlation with design strategy and design characteristics : an example of consumer electronic industry
Hsu, Yen
- In:
International journal of business and systems research
7
(
2013
)
4
,
pp. 436-451
Persistent link: https://www.econbiz.de/10010253011
Saved in:
3
Strategic marketing
Kollat, David T.
;
Blackwell, Roger D.
;
Robeson, James F.
-
1972
Persistent link: https://www.econbiz.de/10000042169
Saved in:
4
Organization strategy : a marketing approach
Corey, Edwin Raymond
;
Star, Steven H.
-
1971
Persistent link: https://www.econbiz.de/10001351902
Saved in:
5
In pursuit of product modularity : impediments and stimulants
Kamrad, Bardia
;
Schmidt, Glen
;
Ülkü, Sezer
- In:
California management review
59
(
2017
)
4
,
pp. 97-113
Persistent link: https://www.econbiz.de/10011743626
Saved in:
6
Value proposition for designers-VP(d) : a tool for strategic innovation in new product development
Wormald, Paul
- In:
International journal of business environment : IJBE
7
(
2015
)
3
,
pp. 262-280
Persistent link: https://www.econbiz.de/10011534323
Saved in:
7
Design roadmapping in an uncertain world : implementing a customer-experience-focused strategy
Kim, Euiyoung
;
Beckman, Sara L.
;
Agogino, Alice
- In:
California management review
61
(
2018
)
1
,
pp. 43-70
Persistent link: https://www.econbiz.de/10012175273
Saved in:
8
Valuation entrepreneurship through product-design and blame-avoidance strategies : how Tesla managed to change the public perception of sustainable innovations
Palmié, Maximilian
;
Miehé, Lucas
;
Mair, Johanna
; …
- In:
The journal of product innovation management : an …
41
(
2024
)
3
,
pp. 644-676
Persistent link: https://www.econbiz.de/10014531889
Saved in:
9
How to implement and apply robust design : insights from industrial practice
Krogstie, Lars
;
Ebro, Martin
;
Howard, Thomas J.
- In:
Total quality management & business excellence : an …
26
(
2015
)
11/12
,
pp. 1387-1405
Persistent link: https://www.econbiz.de/10011528330
Saved in:
10
Reinventing the product : how to transform your business and create value in the digital age
Schaeffer, Eric
;
Sovie, David
-
2019
Persistent link: https://www.econbiz.de/10012018762
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
