Similar Search Results

Sustainable incentives in marketing and strategic greening : the cases of Lithuania and Romania

Grundey, Dainora; Zaharia, Rodica Milena - In: Technological and economic development of economy 14 (2008) 2, pp. 130-143

Persistent link: https://www.econbiz.de/10003794045

Impact of strategic and tactical green marketing orientation on SMEs performance

Mishra, Mukesh Kumar; Choudhury, Dibyendu; Rao, K. S. … - In: Theoretical economics letters 9 (2019) 5, pp. 1633-1650

Persistent link: https://www.econbiz.de/10012104528

The interplay of strategic and internal green marketing orientation on competitive advantage

Papadas, Karolos-Konstantinos; Aulōnitēs, Geōrgios I.; … - In: Journal of business research : JBR 104 (2019), pp. 632-643

Persistent link: https://www.econbiz.de/10012105240

The impact of corporate sustainability strategies on the financial performance of Romanian companies in the context of green marketing

Siminică, Marian; Crăciun, Liviu; Dinu, Adina - In: Amfiteatru economic : an economic and business research … 17 (2015) 40, pp. 994-1010

The current research paper aims at making a comprehensive analysis of the current green marketing initiatives adopted by the top performing Romanian companies, in order to understand the determinant factors that influence their green approach and to evaluate the impact of the sustainability...

Persistent link: https://www.econbiz.de/10011824443