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Strategic management
Dienstleistung
12
USA
12
Beziehungsmarketing
10
Innovation
10
Relationship marketing
10
Marketing
8
Product quality
8
Produktqualität
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Customer service
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E-commerce
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Einzelhandel
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Electronic Commerce
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Marktforschung
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Strategisches Management
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Wettbewerbsstrategie
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Consumer attitudes
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Forschung
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Kundenservice
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Management
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Parasuraman, A.
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Brohman, M. Kathryn
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Deshpandé, Rohit
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Martin, Patrick
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Piccoli, Gabriele
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Varadarajan, P. Rajan
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Business horizons
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Decision sciences : DS
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Handbook of research in international marketing
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ECONIS (ZBW)
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A design theory approach to building strategic network-based customer service systems
Brohman, M. Kathryn
;
Piccoli, Gabriele
;
Martin, Patrick
; …
- In:
Decision sciences : DS
40
(
2009
)
3
,
pp. 403-430
Persistent link: https://www.econbiz.de/10003885985
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2
Linking corporate culture to strategic planning
Deshpandé, Rohit
;
Parasuraman, A.
- In:
Business horizons
29
(
1986
)
3
,
pp. 28-37
Persistent link: https://www.econbiz.de/10003525126
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3
Competitive strategy in a global electronic marketplace: extant strategy perspectives revisited
Varadarajan, P. Rajan
;
Yadav, Manjit S.
- In:
Handbook of research in international marketing
,
(pp. 313-335)
.
2003
Persistent link: https://www.econbiz.de/10001803935
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