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Strategic management
Marketingmanagement
17,111
Marketing management
16,522
Marketing
3,540
Consumer behaviour
2,573
Konsumentenverhalten
2,565
Theorie
2,278
Theory
2,275
Relationship marketing
1,908
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1,900
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1,661
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1,610
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1,399
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1,391
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1,340
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1,299
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1,185
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1,145
Strategisches Management
1,143
Unternehmenserfolg
1,042
Firm performance
1,038
Innovation
863
SME
774
KMU
773
Internationales Marketing
767
International marketing
755
Marktforschung
700
Social Web
698
Social web
698
Werbung
665
Markenimage
619
Advertising
616
Brand image
616
Market research
592
Marketing theory
560
Marketingtheorie
550
Innovationsmanagement
539
Innovation management
520
Markenartikel
510
Brand
507
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273
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80
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550
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455
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77
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77
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38
Sammelwerk
38
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34
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32
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32
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32
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28
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22
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8
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4
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English
779
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Pfeffermann, Nicole
9
Piercy, Nigel
9
Aaker, David A.
8
Cravens, David W.
7
Kotler, Philip
7
Day, George S.
5
Homburg, Christian
5
Krohmer, Harley
5
Lane, Nikala
5
Narang, Shanker
5
Walters, David
5
Didonet, Simone Regina
4
Emrich, Christin
4
Hunt, Shelby D.
4
Hülsmann, Michael
4
Johnson, Jean L.
4
Morgan, Neil A.
4
Proctor, Tony
4
Abratt, Russell
3
Andreasen, Alan R.
3
Bendixen, Michael
3
Gilmore, Audrey
3
Gnizy, Itzhak
3
Grinstein, Amir
3
Hooley, Graham J.
3
Isoherranen, Ville
3
Katsonis, Nikolaos
3
Khosrowpour, Mehdi
3
Mohammad Falahat
3
Nicoulaud, Brigitte M.
3
Ormrod, Robert P.
3
Parnell, John A.
3
Percy, Larry
3
Sfakianakis, Michael
3
Sheth, Jagdish N.
3
Soberman, David A.
3
Varadarajan, Rajan
3
Vrontis, Demetris
3
Wiedmann, Klaus-Peter
3
Abell, Derek F.
2
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Information Resources Management Association
3
DePaul University / College of Commerce
2
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
2
Macquarie University / Department of Economics
2
AMACOM
1
American Marketing Association
1
Berliner Wissenschafts-Verlag
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <17, 2009, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <18, 2010, Wien>
1
Deutscher Manager-Verband
1
Duncker & Humblot
1
Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation
1
Harvard Graduate School of Business Administration / Division of Research
1
IGI Global
1
International Scientific Conference Creative Strategy / Strategy of Creativity: Trends in Creative Marketing Communication <2019, Prag>
1
John Wiley and Sons <Hoboken, NJ>
1
Katolicki Uniwersytet Lubelski Jana Pawła II
1
Penzenskij gosudarstvennyj pedagogičeskij universitet im. V.G. Belinskogo
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Fakul'tet Menedžmenta
1
Severo-Kavkazskij Federalʹnyj Universitet
1
Springer-Verlag GmbH
1
Verlag Dr. Kovač
1
Vserossijskaja Naučno-Praktičeskaja Konferencija Problemy i Perspektivy Razvitija Ėkonomičeskogo i Upravlenčeskogo Potenciala Rossii v XXI Veke <2, 2004, Pensa>
1
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Journal of business research : JBR
32
Industrial marketing management : the international journal for industrial and high-tech firms
26
Journal of strategic marketing
22
European journal of marketing : EJM
11
SpringerLink / Bücher
11
The journal of business & industrial marketing
9
Journal of the Academy of Marketing Science
8
Business horizons
7
International journal of business and globalisation : IJBG
6
International marketing review
6
AMS review : official publication of the Academy of Marketing Science
5
Gabler Edition Wissenschaft
5
International entrepreneurship and management journal
5
Journal of business strategy
5
Macquarie economics research papers
5
Marketing intelligence & planning
5
Springer eBook Collection
5
Amfiteatru economic : an economic and business research periodical
4
International journal of business excellence
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal for global business advancement : JGBA
4
Journal of international marketing
4
Journal of retailing and consumer services
4
Lehrbuch
4
World review of entrepreneurship, management and sustainable development
4
Acta Universitatis Danubius / Oeconomica
3
Asian journal of management cases
3
Baltic journal of management
3
Critical explorations
3
Entrepreneurship research journal : ERJ
3
EuroMed journal of business
3
European journal of international management : EJIM
3
Faculty & research / Insead : working paper series
3
International journal of hospitality management
3
International journal of technology marketing : IJTMkt
3
International journal of trade and global markets
3
Journal of business case studies
3
Journal of business-to-business marketing
3
Journal of communication management : an international journal
3
LEA's communication series
3
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ECONIS (ZBW)
892
Other ZBW resources
2
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1
Coca-Cola India in 2003
In:
Case studies on MNCs in India
,
(pp. 3-18)
.
2007
Persistent link: https://www.econbiz.de/10003737777
Saved in:
2
Coke and Pepsi in India : pesticides in carbonated beverages
In:
Case studies on MNCs in India
,
(pp. 125-138)
.
2007
Persistent link: https://www.econbiz.de/10003737792
Saved in:
3
Necessity and desire : water and Coca-Cola in India
Shankar, S.
- In:
Cultural critique and the global corporation
,
(pp. 151-181)
.
2010
Persistent link: https://www.econbiz.de/10003951317
Saved in:
4
Managing with complexity, uncertainty and ambiguity
Herrmann, Keith
- In:
Trading places : SMEs in the global economy : a …
,
(pp. 103-131)
.
2007
Persistent link: https://www.econbiz.de/10003511240
Saved in:
5
Becoming a better corporate citizen : how PepsiCo moved towrds a healthier future
Nooyi, Indra K.
;
Govindarajan, Vijay
- In:
Harvard business review : HBR
98
(
2020
)
2
,
pp. 94-103
Persistent link: https://www.econbiz.de/10012288877
Saved in:
6
The entrepreneur’s go-to-market innovation strategy : towards a decision-analytic framework and a road mapping process to create radically successful businesses driving spectacular...
Gwanyebit Kehbila, Anderson
- In:
Journal of small business and entrepreneurship : JSBE
33
(
2021
)
6
,
pp. 689-716
Persistent link: https://www.econbiz.de/10012623261
Saved in:
7
Expert systems in strategic market management : modeling in strategic market management
Walden, Pirkko
-
1990
Persistent link: https://www.econbiz.de/10000800332
Saved in:
8
Strategic market management : modelling with expert systems
Walden, Pirkko
-
1991
Persistent link: https://www.econbiz.de/10000805370
Saved in:
9
Strategic market analysis : top-down and bottom-up approaches
Day, George S.
-
1980
Persistent link: https://www.econbiz.de/10000767762
Saved in:
10
Strategic marketing for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1996
-
5th ed
Persistent link: https://www.econbiz.de/10000549498
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