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The effect of global dynamic capabilities on internationalizing SMEs performance : organizational culture factors as antecedents
Peng, Yao-Ping; Lin, Ku-Ho - In: Baltic journal of management 12 (2017) 3, pp. 307-328
Persistent link: https://www.econbiz.de/10011747530
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Building a customer-focused culture in organisations : developing 7Cs model
Madhani, Pankaj M. - In: International journal of business excellence 16 (2018) 2, pp. 199-232
Persistent link: https://www.econbiz.de/10011966955
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Effects of ownership change on organizational settings and strategies in a Taiwanese hotel chain
Yang, Jen-te - In: International journal of hospitality management 31 (2012) 2, pp. 428-441
Persistent link: https://www.econbiz.de/10009503299
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The role of marketing managers' commitment and involvement in marketing strategy implementation
Ramaseshan, B.; Ishak, Asmai; Rabbance, Fazlul K. - In: Journal of strategic marketing 21 (2013) 6, pp. 465-483
Persistent link: https://www.econbiz.de/10010207316
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Was Top-Unternehmen anders machen : mit Strategie, Innovation und Leadership zum nachhaltigen Erfolg
Bailom, Franz; Matzler, Kurt; Tschemernjak, Dieter - 2013 - 2., aktualis. u. erw. Aufl.
Persistent link: https://www.econbiz.de/10009791771
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Everyday talk and convincing conversations : utilizing strategic internal communication
Omilion-Hodges, Leah M.; Baker, Colin R. - In: Business horizons 57 (2014) 3, pp. 435-445
Persistent link: https://www.econbiz.de/10010359466
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An explanation of how a collectivist culture underpins the marketing strategy process in Japanese and South Korean electronics companies
Lee, Yang-im; Trim, Peter R. J. - In: Journal of global scholars of marketing science : … 23 (2013) 3, pp. 314-337
Persistent link: https://www.econbiz.de/10010408103
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A grounded theory of the corporate identity and corporate strategy dynamic : a corporate marketing perspective
He, Hong-wei; Balmer, John M. T. - In: European journal of marketing : EJM 47 (2013) 3/4, pp. 401-430
Persistent link: https://www.econbiz.de/10009733026
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Corporate Identity als Grundlage der integrierten Kommunikation
Wiedmann, Klaus-Peter - In: Handbuch Sponsoring : erfolgreiche Marketing- und …, (pp. 189-209). 2008
Persistent link: https://www.econbiz.de/10003640847
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Raum für Marketinginnovationen : Gestaltung des Umfelds für die Realisierung von Innovationen im Marketing
Zupancic, Dirk - In: Innovation Driven Marketing : vom Trend zur innovativen …, (pp. 401-421). 2007
Persistent link: https://www.econbiz.de/10003507311