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Business-to-Business-Marketing : Erfolg mit kleinen Geschäften ; Smart Account Management im Business-to-Business-Marketing

Belz, Christian; Schmitz, Christian - 2008

Persistent link: https://www.econbiz.de/10003635027

Strategic customer care : an evolutionary approach to increasing customer value and profitability

Brown, Stanley A. - 1999

Persistent link: https://www.econbiz.de/10000683511

Kundenwertmanagement : Konzepte, Strategien und Massnahmen in der Praxis

Bruhn, Manfred; Georgi, Dominik; Hadwich, Karsten - In: Customer Relationship Management : neue …, (pp. 51-62). 2008

Persistent link: https://www.econbiz.de/10003644166

Total customer engagement: designing and aligning key strategic elements to achieve growth

Roberts, Christopher; Alpert, Frank - In: The journal of product & brand management 19 (2010) 3, pp. 198-209

Persistent link: https://www.econbiz.de/10003993648

Examining the firm's value creation process : a managerial perspective of the firm's value offering strategy and performance

O'Cass, Aron; Ngo, Liem Viet - In: British journal of management : BJM 22 (2011) 4, pp. 646-671

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Strategic value curve analysis : diagnosing and improving customer value propositions

Sheehan, Norman T.; Bruni-Bossio, Vince - In: Business horizons 58 (2015) 3, pp. 317-324

Persistent link: https://www.econbiz.de/10011286504

Delivering profitable value : a revolutionary framework to accelerate growth, generate wealth, and rediscover the heart of business

Lanning, Michael J. - 2000 - 1. paperback printing

Persistent link: https://www.econbiz.de/10010228722

Evolution of the migratory supply chain model

Potter, Andrew; Towill, Denis R.; Christopher, Martin - In: Supply chain management : an international journal 20 (2015) 6, pp. 603-612

Persistent link: https://www.econbiz.de/10011437284

Designing dynamically "signature business model" that support durable competitive dvantage

Čirjevskis, Andrejs - In: Journal of open innovation : technology, market, and … 2 (2016) 15, pp. 1-21

Purpose/Research question: The paper provides an empirical research of the Samsung case. In particular, we study the case by adopting three frameworks: dynamic capabilities (DC, examined by using the sensing/seizing/transforming approach), business model (BM, examined by using the BM canvas),...

Persistent link: https://www.econbiz.de/10011523540

The cycle of customer value : a model integrating customer and firm perspectives

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