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A critical analysis of the concept of marketing strategies for small and mid-sized companies
Marek, Prymon - In: Economics, management and financial markets 9 (2014) 4, pp. 255-261
Persistent link: https://www.econbiz.de/10011544452
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Macrantha Sealant : a positioning strategy
Purandare, Shraddha - In: Asian journal of management cases 21 (2024) 1, pp. 39-47
Persistent link: https://www.econbiz.de/10014634011
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Creating a successful marketing strategy for your small new business
Stasch, Stanley F. - 2010
Persistent link: https://www.econbiz.de/10008689116
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Einsatz und Nutzung von Kampagnenmanagement im Rahmen von Vertriebs- und Marketingstrategien in deutschen Unternehmen
Holland, Heinrich; Köroglu, Sükran - In: Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. …, (pp. 177-222). 2010
Persistent link: https://www.econbiz.de/10003971486
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Strategic marketing as the key concept of success of small firms competing in the open industries
Lahti, Arto - 1986
Persistent link: https://www.econbiz.de/10003997484
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Erfolgreiche Markenführung für KMU
Ramseier, Thomas - In: Markenaufbau und Markenpflege : Grundlagen und Praxis …, (pp. 233-249). 2005
Persistent link: https://www.econbiz.de/10003598296
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How to market, advertise, and promote your business or service in your own backyard
Egelhoff, Tom C. - 2008
Persistent link: https://www.econbiz.de/10003679780
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Besonderheiten der Marketing-Planung in kleinen und mittleren Unternehmen (KMU), die zum Erfolg führen
Ergenzinger, Rudolf; Krulis-Randa, Jan S. - In: Planung in kleinen und mittleren Unternehmen, (pp. 345-358). 2007
Persistent link: https://www.econbiz.de/10003508156
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Study of operating and marketing strategy factors in the formulation of strategies of small manufacturers
Keyvani, Seyed Mohammad Abdollahi - 2011
The main purpose of this research is to measure the relative importance of a selected number of primary operating and marketing factors which may be involved in the formulation of strategies of small manufacturers. One hundred manufacturing owner-managers in Iran were investigated. The marketing...
Persistent link: https://www.econbiz.de/10009509815
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Effects of size, market and strategic orientation on innovation in non-high-tech manufacturing SMEs
Laforet, Sylvie - In: European journal of marketing : EJM 43 (2009) 1/2, pp. 188-212
Persistent link: https://www.econbiz.de/10009525875