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~subject:"Strategic management"
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Strategic management
Brand management
17,743
Markenführung
17,330
Marketingmanagement
17,152
Marketing management
16,561
Consumer behaviour
11,077
Konsumentenverhalten
11,019
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9,292
Brand
8,253
Markenimage
7,758
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7,643
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5,684
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4,751
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4,748
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4,707
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4,596
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4,585
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4,073
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3,855
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3,582
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2,742
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2,704
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2,641
United States
2,623
Innovation management
2,602
Social Web
2,514
Social web
2,511
Markenpolitik
2,474
Produktentwicklung
2,131
Strategisches Management
1,840
Werbewirkung
1,669
Advertising effects
1,642
Werbung
1,571
New product development
1,543
Advertising
1,436
Internationales Marketing
1,408
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1,382
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Pfeffermann, Nicole
10
Piercy, Nigel
9
Aaker, David A.
8
Jaberg, Helmut
7
Kotler, Philip
7
Percy, Larry
7
Stern, Thomas
7
Uggla, Henrik
7
Cravens, David W.
6
Day, George S.
5
Elliott, Richard
5
Esch, Franz-Rudolf
5
Herzog, Philipp
5
Homburg, Christian
5
Krohmer, Harley
5
Lane, Nikala
5
Miller, Adan
5
Morgan, Neil A.
5
Narang, Shanker
5
Walters, David
5
Didonet, Simone Regina
4
Emrich, Christin
4
Hsu, Yen
4
Hunt, Shelby D.
4
Hülsmann, Michael
4
Johnson, Jean L.
4
Kapferer, Jean-Noël
4
Keller, Kevin Lane
4
Kernstock, Joachim
4
Proctor, Tony
4
Qian, Yi
4
Sheth, Jagdish N.
4
Tomczak, Torsten
4
Vrontis, Demetris
4
Wiedmann, Klaus-Peter
4
Abratt, Russell
3
Andreasen, Alan R.
3
Baetzgen, Andreas
3
Bang, Nguyen
3
Bendixen, Michael
3
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Information Resources Management Association
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2
DePaul University / College of Commerce
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
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IGI Global
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Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
2
Macquarie University / Department of Economics
2
Springer-Verlag GmbH
2
Verlag Dr. Kovač
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AMACOM
1
American Marketing Association
1
Berliner Wissenschafts-Verlag
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <17, 2009, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <18, 2010, Wien>
1
Dark Horse Innovation <Firma>
1
Deutscher Manager-Verband
1
Duncker & Humblot
1
Edward Elgar Publishing
1
Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation
1
Frog Design
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Harvard Graduate School of Business Administration
1
Harvard Graduate School of Business Administration / Division of Research
1
International Scientific Conference Creative Strategy / Strategy of Creativity: Trends in Creative Marketing Communication <2019, Prag>
1
John Wiley and Sons <Hoboken, NJ>
1
Julius-Maximilians-Universität Würzburg
1
Katolicki Uniwersytet Lubelski Jana Pawła II
1
Murmann Publishers GmbH
1
National Bureau of Economic Research
1
NetLibrary, Inc
1
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1
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1
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1
Severo-Kavkazskij Federalʹnyj Universitet
1
Sloan School of Management
1
Technische Universität Hamburg-Harburg
1
Tredition GmbH <Hamburg>
1
Ulmer Forum <1998, Ulm>
1
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Journal of business research : JBR
37
SpringerLink / Bücher
35
Industrial marketing management : the international journal for industrial and high-tech firms
29
Journal of strategic marketing
23
European journal of marketing : EJM
12
Business horizons
11
Springer eBook Collection
11
Gabler Edition Wissenschaft
10
The journal of business & industrial marketing
10
International entrepreneurship and management journal
9
Journal of the Academy of Marketing Science
8
California management review
7
International journal of business and globalisation : IJBG
7
Journal of business strategy
7
The journal of brand management : an international journal
7
International marketing review
6
Management decision : MD
6
Marketing intelligence & planning
6
Springer eBook Collection / Business and Economics
6
AMS review : official publication of the Academy of Marketing Science
5
Journal for global business advancement : JGBA
5
Journal of retailing and consumer services
5
Lehrbuch
5
Macquarie economics research papers
5
Acta Universitatis Danubius / Oeconomica
4
Amfiteatru economic : an economic and business research periodical
4
Asian journal of management cases
4
Gabler Research
4
Harvard business review : HBR
4
International journal of business excellence
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of communication management : an international journal
4
Journal of international marketing
4
The IUP journal of brand management : IJBRM
4
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
4
World review of entrepreneurship, management and sustainable development
4
Baltic journal of management
3
Brands and branding
3
Business process management journal
3
Critical explorations
3
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ECONIS (ZBW)
1,332
Other ZBW resources
6
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1
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10
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1,338
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date (oldest first)
1
Communication strategy and Romanian brands' dynamics between 2012 and 2013
Secară, Carmen Gabriela
- In:
Economics, management and financial markets
9
(
2014
)
4
,
pp. 312-317
Persistent link: https://www.econbiz.de/10011544548
Saved in:
2
The luxury strategy : break the rules of marketing to build luxury brands
Kapferer, Jean-Noël
;
Bastien, Vincent
-
2009
Persistent link: https://www.econbiz.de/10003739843
Saved in:
3
Antecedents and consequences of
brand
-oriented companies
Huang, Yen-tsung
;
Tsai, Ya-ting
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 2020-2041
Persistent link: https://www.econbiz.de/10010205941
Saved in:
4
Achieving sustainable competitive advantage through
brand
makeover
Khan, Kalim
;
Panwar, Tapish
- In:
The marketing review
19
(
2019
)
3/4
,
pp. 213-234
Persistent link: https://www.econbiz.de/10012299789
Saved in:
5
The strategic hybrid orientation and
brand
performance of B2B SMEs
Anees-ur-Rehman, Muhammad
;
Saraniemi, Saila
;
Ulkuniemi, …
- In:
Journal of small business and enterprise development
24
(
2017
)
3
,
pp. 585-606
Persistent link: https://www.econbiz.de/10011777180
Saved in:
6
Does
brand
orientation contribute to retailers' success? : an empirical study in the South African market
Schmidt, Holger J.
;
Mason, Roger B.
;
Steenkamp, Pieter
; …
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 210-222
Persistent link: https://www.econbiz.de/10011743275
Saved in:
7
Brand
activism as a marketing strategy : an integrative framework and research agenda
Pimentel, Pedro Chapaval
;
Suter, Mariana Bassi
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014511532
Saved in:
8
Building leadership brands by design
Kathman, Jerome
- In:
Design thinking : integrating innovation, customer …
,
(pp. 99-108)
.
2010
Persistent link: https://www.econbiz.de/10003951942
Saved in:
9
Management strategischer Innovationsfelder : prozeßbasierte Integration markt- und technologieorientierter Instrumente
Schlegelmilch, Guido
-
1999
Persistent link: https://www.econbiz.de/10000679754
Saved in:
10
Marketing strategy and its correlation with design strategy and design characteristics : an example of consumer electronic industry
Hsu, Yen
- In:
International journal of business and systems research
7
(
2013
)
4
,
pp. 436-451
Persistent link: https://www.econbiz.de/10010253011
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