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Reverse innovation : a conceptual framework

Malodia, Suresh; Gupta, Shaphali; Jaiswal, Anand Kumar - In: Journal of the Academy of Marketing Science 48 (2020) 5, pp. 1009-1029

Persistent link: https://www.econbiz.de/10012301300

Strategic, organizational and operational challenges of product innovation in emerging economies

Ozer, Muammer; Dayan, Mumin - In: Journal of global scholars of marketing science : … 25 (2015) 1, pp. 5-16

Persistent link: https://www.econbiz.de/10010519604

Viable strategy configurations and new product development capability and performance : evidence from Thailand

Racela, Olimpia - In: Asia Pacific journal of marketing and logistics 27 (2015) 2, pp. 249-266

Persistent link: https://www.econbiz.de/10010532983

Strategic asset seeking and innovation performance : the role of innovation capabilities and host country institutions

Mi, Lili; Yue, Xiao-Guang; Shao, Xue-Feng; Kang, Yuanfei; … - In: Journal of risk and financial management : JRFM 13 (2020) 3/42, pp. 1-3

Peering through the lenses of the strategic intent perspective and strategic fit paradigm, in this study, we seek to examine the contingent conditions under which emerging market multinational enterprises (EMNEs) with strategic asset seeking (SAS) intent can achieve improved innovation...

Persistent link: https://www.econbiz.de/10012174164

Grenzen innovativer strategischer Unternehmensführung in "emerging markets"

Proff, Heike - In: Strategie, Innovation und Internationalisierung : für …, (pp. 205-229). 2003

Persistent link: https://www.econbiz.de/10001784827

Reverse innovation : create far from home, win everywhere

Govindarajan, Vijay; Trimble, Chris - 2012

"The popular HBR article "How GE is Disrupting Itself" by GE's CEO Jeffrey Immelt, Vijay Govindarajan, and Chris Trimble first coined the term reverse innovation, using it to describe GE's new approach to global strategy. GE, like most multinationals, follows a strategy of developing products at...