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~subject:"Strategic management"
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Strategic management
Marketingmanagement
17,103
Marketing management
16,514
Perception
5,884
Produktgestaltung
5,669
Wahrnehmung
5,355
Consumer behaviour
5,076
Konsumentenverhalten
4,994
Product design
4,736
Theorie
3,841
Theory
3,814
Marketing
3,716
Deutschland
2,436
Germany
2,288
Relationship marketing
2,192
Beziehungsmarketing
2,181
USA
1,925
United States
1,870
Brand management
1,852
Markenführung
1,841
Innovation
1,819
Online-Marketing
1,332
Produktentwicklung
1,301
Internet marketing
1,290
Strategisches Management
1,247
New product development
1,231
Innovationsmanagement
1,146
Innovation management
1,120
Unternehmenserfolg
1,120
Firm performance
1,116
Markenimage
1,065
Brand image
1,064
Social Web
887
Marktforschung
886
Social web
886
SME
874
Werbung
874
KMU
871
Internationales Marketing
807
Advertising
806
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Undetermined
308
Free
91
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Article
622
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372
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Article in journal
511
Aufsatz in Zeitschrift
511
Aufsatz im Buch
87
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87
Hochschulschrift
41
Collection of articles of several authors
38
Sammelwerk
38
Thesis
38
Graue Literatur
34
Non-commercial literature
34
Lehrbuch
28
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23
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23
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21
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21
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20
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19
Guidebook
8
Ratgeber
8
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8
Bibliografie enthalten
7
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7
Konferenzschrift
7
Fallstudiensammlung
6
Conference proceedings
5
research-article
5
Bibliografie
4
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4
Handbook
4
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4
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4
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2
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2
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2
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2
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2
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2
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2
Elektronischer Datenträger
1
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1
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Language
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English
872
German
116
Polish
3
Russian
3
French
2
Dutch
1
Spanish
1
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Author
All
Pfeffermann, Nicole
9
Piercy, Nigel
9
Aaker, David A.
8
Cravens, David W.
7
Kotler, Philip
7
Day, George S.
5
Homburg, Christian
5
Krohmer, Harley
5
Lane, Nikala
5
Narang, Shanker
5
Walters, David
5
Didonet, Simone Regina
4
Emrich, Christin
4
Hsu, Yen
4
Hunt, Shelby D.
4
Hülsmann, Michael
4
Johnson, Jean L.
4
Morgan, Neil A.
4
Proctor, Tony
4
Abratt, Russell
3
Andreasen, Alan R.
3
Bendixen, Michael
3
Gilmore, Audrey
3
Gnizy, Itzhak
3
Grinstein, Amir
3
Hooley, Graham J.
3
Isoherranen, Ville
3
Katsonis, Nikolaos
3
Khosrowpour, Mehdi
3
Kim, Namwoon
3
Mohammad Falahat
3
Nicoulaud, Brigitte M.
3
Ormrod, Robert P.
3
Parnell, John A.
3
Percy, Larry
3
Ray, Saibal
3
Sfakianakis, Michael
3
Sheth, Jagdish N.
3
Soberman, David A.
3
Varadarajan, Rajan
3
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Information Resources Management Association
3
DePaul University / College of Commerce
2
IGI Global
2
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
2
Macquarie University / Department of Economics
2
AMACOM
1
American Marketing Association
1
Berliner Wissenschafts-Verlag
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <17, 2009, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <18, 2010, Wien>
1
Deutscher Manager-Verband
1
Duncker & Humblot
1
Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation
1
Frog Design
1
Harvard Graduate School of Business Administration / Division of Research
1
International Scientific Conference Creative Strategy / Strategy of Creativity: Trends in Creative Marketing Communication <2019, Prag>
1
John Wiley and Sons <Hoboken, NJ>
1
Katolicki Uniwersytet Lubelski Jana Pawła II
1
Penzenskij gosudarstvennyj pedagogičeskij universitet im. V.G. Belinskogo
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Fakul'tet Menedžmenta
1
Severo-Kavkazskij Federalʹnyj Universitet
1
Springer-Verlag GmbH
1
Verlag Dr. Kovač
1
Vserossijskaja Naučno-Praktičeskaja Konferencija Problemy i Perspektivy Razvitija Ėkonomičeskogo i Upravlenčeskogo Potenciala Rossii v XXI Veke <2, 2004, Pensa>
1
Working Conference on Strategies for Design and Economic Analysis of Computer-Supported Production Management Systems, Vienna/Austria, 28-30 September, 1983
1
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Published in...
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Journal of business research : JBR
32
Industrial marketing management : the international journal for industrial and high-tech firms
27
Journal of strategic marketing
22
European journal of marketing : EJM
11
SpringerLink / Bücher
11
The journal of business & industrial marketing
9
Journal of the Academy of Marketing Science
8
Business horizons
7
International journal of business and globalisation : IJBG
7
California management review
6
International marketing review
6
Springer eBook Collection
6
Strategic management journal
6
AMS review : official publication of the Academy of Marketing Science
5
Gabler Edition Wissenschaft
5
International entrepreneurship and management journal
5
Journal of business strategy
5
Journal of retailing and consumer services
5
Macquarie economics research papers
5
Marketing intelligence & planning
5
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
5
Amfiteatru economic : an economic and business research periodical
4
International journal of business excellence
4
International journal of production economics
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal for global business advancement : JGBA
4
Journal of international marketing
4
Lehrbuch
4
Management decision : MD
4
World review of entrepreneurship, management and sustainable development
4
Acta Universitatis Danubius / Oeconomica
3
Asian journal of management cases
3
Baltic journal of management
3
Critical explorations
3
Entrepreneurship research journal : ERJ
3
EuroMed journal of business
3
European journal of international management : EJIM
3
Faculty & research / Insead : working paper series
3
International journal of entrepreneurship and innovation management
3
International journal of hospitality management
3
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Source
All
ECONIS (ZBW)
988
Other ZBW resources
6
Showing
1
-
10
of
994
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing strategy and its correlation with design strategy and design characteristics : an example of consumer electronic industry
Hsu, Yen
- In:
International journal of business and systems research
7
(
2013
)
4
,
pp. 436-451
Persistent link: https://www.econbiz.de/10010253011
Saved in:
2
A value cocreation strategy model for improving product development performance
Hsu, Yen
- In:
The journal of business & industrial marketing
31
(
2016
)
5
,
pp. 695-715
Persistent link: https://www.econbiz.de/10011564338
Saved in:
3
A grounded theory of the corporate identity and corporate strategy dynamic : a corporate marketing perspective
He, Hong-wei
;
Balmer, John M. T.
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 401-430
Persistent link: https://www.econbiz.de/10009733026
Saved in:
4
Strategic marketing
Kollat, David T.
;
Blackwell, Roger D.
;
Robeson, James F.
-
1972
Persistent link: https://www.econbiz.de/10000042169
Saved in:
5
Organization strategy : a marketing approach
Corey, Edwin Raymond
;
Star, Steven H.
-
1971
Persistent link: https://www.econbiz.de/10001351902
Saved in:
6
Value proposition for designers-VP(d) : a tool for strategic innovation in new product development
Wormald, Paul
- In:
International journal of business environment : IJBE
7
(
2015
)
3
,
pp. 262-280
Persistent link: https://www.econbiz.de/10011534323
Saved in:
7
In pursuit of product modularity : impediments and stimulants
Kamrad, Bardia
;
Schmidt, Glen
;
Ülkü, Sezer
- In:
California management review
59
(
2017
)
4
,
pp. 97-113
Persistent link: https://www.econbiz.de/10011743626
Saved in:
8
Design roadmapping in an uncertain world : implementing a customer-experience-focused strategy
Kim, Euiyoung
;
Beckman, Sara L.
;
Agogino, Alice
- In:
California management review
61
(
2018
)
1
,
pp. 43-70
Persistent link: https://www.econbiz.de/10012175273
Saved in:
9
Valuation entrepreneurship through product-design and blame-avoidance strategies : how Tesla managed to change the public
perception
of sustainable innovations
Palmié, Maximilian
;
Miehé, Lucas
;
Mair, Johanna
; …
- In:
The journal of product innovation management : an …
41
(
2024
)
3
,
pp. 644-676
Persistent link: https://www.econbiz.de/10014531889
Saved in:
10
The effectiveness of organisational information systems : perceptions of non-IT executives and IT-executives on IS contributions to strategic development
Badamas, Muhammed Ademola
- In:
International journal of business information systems : …
20
(
2015
)
1
,
pp. 41-54
Persistent link: https://www.econbiz.de/10011440961
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