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Car notches : stategic automaker responses to fuel economy policy
Sallee, James M.; Slemrod, Joel - 2010
"Notches --- where small changes in behavior lead to large changes in a tax or subsidy --- figure prominently in many policies, but have been rarely examined by economists. In this paper, we analyze a class of notches associated with policies aimed at improving vehicle fuel economy. We provide...
Persistent link: https://www.econbiz.de/10008780456
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Vini Cosmetics : the blue ocean strategy to unlock new markets and boost profits
Sharma, Poonam - In: International journal of entrepreneurship and … 20 (2016) 5/6, pp. 360-368
Persistent link: https://www.econbiz.de/10011737515
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Strategic brand management : building, measuring and managing brand equity
Keller, Kevin Lane - 1998
Persistent link: https://www.econbiz.de/10000628654
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Communication strategy and Romanian brands' dynamics between 2012 and 2013
Secară, Carmen Gabriela - In: Economics, management and financial markets 9 (2014) 4, pp. 312-317
Persistent link: https://www.econbiz.de/10011544548
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Introducing multi-dimensional brand architecture : taking structure, market orientation and stakeholder alignment into account
Åsberg, Per; Uggla, Henrik - In: The journal of brand management : an international journal 26 (2019) 5, pp. 483-496
Persistent link: https://www.econbiz.de/10012060152
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How customer and product orientations shape political brands
Bigi, Alessandro; Treen, Emily; Bal, Anjali - In: The journal of product & brand management 25 (2016) 4, pp. 365-372
Persistent link: https://www.econbiz.de/10011607073
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Strategic winery reputation management : exploring German wine guides
Dressler, Marc - In: International journal of wine business research : IJWBR 28 (2016) 1, pp. 4-21
Persistent link: https://www.econbiz.de/10011562723
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The strategic hybrid orientation and brand performance of B2B SMEs
Anees-ur-Rehman, Muhammad; Saraniemi, Saila; Ulkuniemi, … - In: Journal of small business and enterprise development 24 (2017) 3, pp. 585-606
Persistent link: https://www.econbiz.de/10011777180
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Does brand orientation contribute to retailers' success? : an empirical study in the South African market
Schmidt, Holger J.; Mason, Roger B.; Steenkamp, Pieter; … - In: Journal of retailing and consumer services 38 (2017), pp. 210-222
Persistent link: https://www.econbiz.de/10011743275
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Strategic hybrid orientation between market orientation and brand orientation : guiding principles
M'zungu, Simon; Merrilees, Bill; Miller, Dale - In: Journal of strategic marketing 25 (2017) 4, pp. 275-288
Persistent link: https://www.econbiz.de/10011871355