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Strategic brand management in hospitality sector : how to manage co-branding in hotels and restaurants
Genc, Ruhet - In: Acta Universitatis Danubius / Oeconomica (2010) 3, pp. 33-46
Persistent link: https://www.econbiz.de/10009705970
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Reducing costs or increasing marketing : strategic suggestions for tourism firms in crisis situations
Bremser, Kerstin; Alonso-Almeida, María del Mar; … - In: Journal of customer behaviour 17 (2018) 3, pp. 211-228
Persistent link: https://www.econbiz.de/10011982359
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What are the key success factors for strategy formulation and implementation? : perspectives of managers in the hotel industry
Köseoglu, Mehmet Ali; Altin, Mehmet; Chan, Eric; … - In: International journal of hospitality management 89 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012293779
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Kimpton Hotels : balancing strategy and environmental sustainability
Silverman, Murray; Thomas, Tom - In: Case studies in sustainability management and strategy …, (pp. 68-88). 2007
Persistent link: https://www.econbiz.de/10003685157
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Investigating intellectual capital, corporate environmental sustainability strategy, and management commitment : evidence from Ghanaian hotels
Quartey, Samuel Howard; Mensah, Michael - In: Knowledge and process management : the journal of … 30 (2023) 4, pp. 387-397
Persistent link: https://www.econbiz.de/10014440967
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Drivers, barriers and key practices of corporate sustainability strategy implementation in hotels
Guerra-Lombardi, Vanessa; Hernández Martín, Raúl; … - In: International journal of hospitality management 120 (2024), pp. 1-10
Persistent link: https://www.econbiz.de/10015071166
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Strategičeskij menedžment v globalʹnoj gostiničnoj otrasli
Papirjan, Gevork A. - In: Rossijskij žurnal menedžmenta 5 (2007) 2, pp. 117-136
Persistent link: https://www.econbiz.de/10003720857
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Crisis-driven innovation in hospitality : how do international hotel chains innovate to recover from a global crisis?
El-Said, Osman Ahmed; Elhoushy, Sayed; Smith, Michael; … - In: International journal of hospitality management 120 (2024), pp. 1-15
Persistent link: https://www.econbiz.de/10015071061
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Möglichkeiten der strategischen Ausrichtung für die Mittelstandshotellerie
Laux, Silke; Soller, Jörg - In: Finanzierungsleitfaden Mittelstandshotellerie : …, (pp. 45-57). 2008
Persistent link: https://www.econbiz.de/10003789551
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Strategisches Hotel-Marketing
Specht, Meike - In: Dienstleistungsmarketing, Kommunikationspolitik und …, (pp. 541-582). 2011
Persistent link: https://www.econbiz.de/10009296354