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The effect of fit between manufacturing strategy, strategic orientation, and marketing strategy on business performance

Chen, Yue-Yang; Wu, I-Jen; Tsai, I-Chen - In: International journal of management, economics and … 7 (2018) 4, pp. 301-320

examining the fit relationship between marketing, manufacturing, and business strategy. Therefore, this research tries to look … at those dimensions from a fit as covariation perspective. A fit model was proposed and exemplified using empirical data … collected from Taiwan's top ranking companies in the manufacturing and service industry. Findings showed that the fit between …

Persistent link: https://www.econbiz.de/10011956543

The Effect of Fit Between Manufacturing Strategy, Strategic Orientation, and Marketing Strategy on Business Performance

Chen, Yue-Yang - 2019

Persistent link: https://www.econbiz.de/10012896253

Linking manufacturing and competitive strategies for successful firm performance : a review and reconceptualization

Das, Sidhartha; Canel, Cem - In: Journal of strategy and management 16 (2023) 1, pp. 148-172

Persistent link: https://www.econbiz.de/10014316309

'Marketing Innovation as a Business Strategy'

Patel, Dr. Naresh K. - 2014

There is a saying that any organization will be doomed if it does not produce managerial innovations. The successes of many companies in today's environment are basically due to their innovative approaches. Today, for survival of any organization innovation is a key factor. No wonder, many...

Persistent link: https://www.econbiz.de/10013067055

Strategic Planning and the Marketing Effectiveness Audit

Camilleri, Mark Anthony - 2018

The central role of marketing stems from identifying processes which create value to customers. Therefore, the marketing strategies and plans should be based on relevant frameworks which create and capture value to customers and to the businesses, themselves. The strategic planning involves a...

Persistent link: https://www.econbiz.de/10012907536

Impact of Strategic and Tactical Green Marketing Orientation on SMEs Performance

Choudhury, Dibyendu - 2019

The objective of this paper is to examine the impact of tactical green marketing orientation (TGMO) and strategic green marketing orientation (SGMO) on small & medium scale enterprises (SMEs) performance and environmental performance. This study uses data from owners/managers from different...

Persistent link: https://www.econbiz.de/10012867522

The impact of corporate sustainability strategies on the financial performance of Romanian companies in the context of green marketing

Siminică, Marian; Crăciun, Liviu; Dinu, Adina - In: Amfiteatru economic : an economic and business research … 17 (2015) 40, pp. 994-1010

The current research paper aims at making a comprehensive analysis of the current green marketing initiatives adopted by the top performing Romanian companies, in order to understand the determinant factors that influence their green approach and to evaluate the impact of the sustainability...

Persistent link: https://www.econbiz.de/10011824443

Matrix model for choosing green marketing sustainable strategic alternatives

Sitnikov, Catalina Soriana; Vasilescu, Laura; Ogarcă, … - In: Amfiteatru economic : an economic and business research … 17 (2015) 40, pp. 909-926

Green marketing examines the symbiotic role played by marketing in ensuring sustainable business, exploring issues concerning the environment and the way strategic decisions can influence it. At present, the environmental issues concern more and more the competitive approach any organization can...

Persistent link: https://www.econbiz.de/10011824820

Assessment of Strategic Marketing Planning

Genchev, Evgeni - 2016

The planning of marketing activities is one of the main priority of the company. The main task of the author is based on literature review to apply the tool for evaluating marketing planning. On the one hand, this will reveal weaknesses in marketing planning. On the other hand will enable search...

Persistent link: https://www.econbiz.de/10012999246

Strategic Perils of Outsourcing : Sourcing Strategy and Product Positioning

Matsushima, Noriaki - 2016

Although outsourcing input production has long been considered as an important approach to help downstream manufacturers enhance structural efficiency, we provide a theoretical explanation for why outsourcing may negatively affect downstream firms' profitability. We consider a duopoly model...

Persistent link: https://www.econbiz.de/10012980594

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