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Role of marketing intelligence by strategic function in organizational performance : evidence from Pakistan
Ayub, Arslan; Raisani, Israr; Iftekhar, Hanan; Mushtaq, … - In: Acta Universitatis Danubius / Oeconomica 10 (2014) 6, pp. 48-57
Persistent link: https://www.econbiz.de/10011508572
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Market intelligence effect on perceived psychic distance, strategic behaviours and export performance in industrial SMEs
Navarro García, Antonio; Peris-Oritz, Marta; … - In: The journal of business & industrial marketing 31 (2016) 3, pp. 365-380
Persistent link: https://www.econbiz.de/10011523976
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Accessing the influence of strategic marketing research on generating impact : moderating roles of models, journals, and estimation approaches
Kumar, V.; Sharma, Amalesh; Gupta, Shaphali - In: Journal of the Academy of Marketing Science 45 (2017) 2, pp. 164-185
Persistent link: https://www.econbiz.de/10011658048
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Using foresight research in strategic marketing planning
Murphy, Brian B.; Meyer, Denny - 2002
Persistent link: https://www.econbiz.de/10001715403
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The intellectual ecology of mainstream marketing research : an inquiry into the place of marketing in the family of business disciplines
Clark, Terry D.; Key, Thomas Martin; Hodis, Monica; … - In: Journal of the Academy of Marketing Science 42 (2014) 3, pp. 223-241
Persistent link: https://www.econbiz.de/10010364023
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The effect of market orientation dimensions on multinational SBU's strategic performance : an empirical study
Dong, Xiaodan; Hinsch, Christian Andrew; Zou, Shaoming; … - In: International marketing review 30 (2013) 6, pp. 591-616
Persistent link: https://www.econbiz.de/10010212386
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Badania marketingowe - skuteczno´s´c w zarządzaniu przedsiębiorstwem
Mazurek-Łopacińska, Krystyna (contributor) - 2010
Persistent link: https://www.econbiz.de/10003993737
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Opportunity identification and exploitation : a case study of three Swiss-based software companies
Urwyler, Matthäus (contributor) - 2006
Persistent link: https://www.econbiz.de/10003320370
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Prognose von Marktentwicklungen anhand virtueller Börsen
Spann, Martin; Soukhoroukova, Arina; Skiera, Bernd - In: Handbuch Marktforschung : Methoden, Anwendungen, …, (pp. 791-809). 2008
Persistent link: https://www.econbiz.de/10003573345
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Oh no, the consultants are coming!
Simmnons, Sid; Lovejoy, Angela - 2007
Persistent link: https://www.econbiz.de/10003538171