Similar Search Results

Theoretical underpinnings of research in strategic marketing : a commentary

Varadarajan, Rajan - In: Journal of the Academy of Marketing Science 47 (2019) 1, pp. 30-36

Persistent link: https://www.econbiz.de/10011996666

Strategic marketing and strategic management

Varadarajan, Rajan - 2018

Persistent link: https://www.econbiz.de/10011803896

Strategy and performance

Varadarajan, Rajan - 2018

Persistent link: https://www.econbiz.de/10011803914

Competitive strategy in a global electronic marketplace: extant strategy perspectives revisited

Varadarajan, P. Rajan; Yadav, Manjit S. - In: Handbook of research in international marketing, (pp. 313-335). 2003

Persistent link: https://www.econbiz.de/10001803935

Exploring firm-level antecedents that drive motives of internationalization : a study of knowledge intensive Indian firms

Ahsan, Faisal M.; Sinha, Ashutosh Kumar; Srinivasan, Raji - In: Management and organization review : MOR ; the official … 16 (2020) 4, pp. 867-906

Persistent link: https://www.econbiz.de/10012306032

Innovation and strategy

Varadarajan, Rajan (ed.); Jayachandran, Satish (ed.) - 2018 - First edition

Persistent link: https://www.econbiz.de/10011881684

Innovation and Strategy

Varadarajan, Rajan - 2018

FRONT COVER -- INNOVATION AND STRATEGY -- CONTENTS -- EDITORIAL ADVISORY BOARD -- ABOUT THE GUEST EDITORS AND AUTHORS -- Guest Editors -- Authors -- Introduction -- INTRODUCTION -- Overview -- Publication Mission -- Chapters in This Volume -- CONCEPTUAL PAPERS -- STRATEGIC DECISION MAKING IN AN...

Persistent link: https://www.econbiz.de/10012692057

Should firms invest more in marketing or R&D to maintain sales leadership? : an empirical analysis of sales leader firms

Vadakkepatt, Gautham; Shankar, Venkatesh; Varadarajan, Rajan - In: Journal of the Academy of Marketing Science 49 (2021) 6, pp. 1088-1108

Persistent link: https://www.econbiz.de/10012659696

Innovation and strategy

Varadarajan, Rajan (ed.); Jayachandran, Satish (ed.) - 2018

Innovation is the process of value creation through use of relevant knowledge, capabilities and resources for conversion of ideas into new products, processes and practices, and improvements in existing products, processes and practices. Innovations of various types and forms are crucial to...

Persistent link: https://www.econbiz.de/10012064076

Visions and voices on emerging challenges in digital business strategy

Bharadwaj, Anandhi; El Sawy, Omar A.; Pavlou, Paul A.; … - In: Management information systems : mis quarterly 37 (2013) 2, pp. 633-662

Persistent link: https://www.econbiz.de/10009747399