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Strategic reputation management : towards company of good
Aula, Pekka; Mantere, Saku - 2008
Persistent link: https://www.econbiz.de/10003565019
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Making sustainability work : best practices in managing and measuring corporate social, environmental, and economic impacts
Epstein, Marc J.; Rejc Buhovac, Adriana - 2014 - Second edition, completely revised and updated
Cover -- Half Title -- About the authors -- Title -- Copyright -- Contents -- List of cases, figures, and tables -- Foreword from the First Edition -- Foreword from the First Edition -- Preface -- Introduction: Improving sustainability and financial performance in global corporations -- Why it's...
Persistent link: https://www.econbiz.de/10011840287
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WerteWirtschaft : Nachhaltigkeit und gesellschaftliche Verantwortung als Basis für Kommunikation und Markenführung
Geiss, Michael (ed.) - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003901154
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Making sustainability work : best practices in managing and measuring corporate social, environmental, and economic impacts
Epstein, Marc J.; Buhovac, Adriana Rejc - 2014 - 2. ed., completely revised and updated
List of cases, figures, and tables -- Foreword from the first edition / John Elkington, SustainAbility -- Foreword from the first edition / Herman B. Dutch Leonard, Harvard Business School -- Preface -- Introduction: improving sustainability and financial performance in global corporations --...
Persistent link: https://www.econbiz.de/10010342005
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Green giants : how smart companies turn sustainability into billion-dollar businesses
Williams, E. Freya - [201
Persistent link: https://www.econbiz.de/10013535358
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From cause-related marketing strategy to implementation in professional basketball organizations : a matter of alignment
Schyvinck, Cleo; Willem, Annick - In: European Sport management quarterly : ESMQ 19 (2019) 1, pp. 58-79
Persistent link: https://www.econbiz.de/10012177377
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Strategic marketing, sustainability, the triple bottom line, and resource-advantage (R-A) theory : securing the foundations of strategic marketing theory and research
Hunt, Shelby D. - In: AMS review : official publication of the Academy of … 7 (2017) 1/2, pp. 52-66
Persistent link: https://www.econbiz.de/10011741534
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The impact of corporate sustainability strategies on the financial performance of Romanian companies in the context of green marketing
Siminică, Marian; Crăciun, Liviu; Dinu, Adina - In: Amfiteatru economic : an economic and business research … 17 (2015) 40, pp. 994-1010
The current research paper aims at making a comprehensive analysis of the current green marketing initiatives adopted … marketing initiatives, the ability to communicate online current and past Corporate Sustainability (CS) actions (substantive … action) and their future commitments towards green marketing (symbolic action). The authors also analyzed the impact of …
Persistent link: https://www.econbiz.de/10011824443
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An ISM approach for modelling the enablers of sustainability in market-oriented firms
Agrawal, Amit Kumar; Kumar, Divesh; Rahman, Zillur - In: International journal of business excellence 12 (2017) 1, pp. 23-45
Persistent link: https://www.econbiz.de/10011800712