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Strategic learning for digital market pioneering : examining the transformation of Wishberry's crowdfunding model
Gupta, Gaurav; Bose, Indranil - In: Technological forecasting & social change : an … 146 (2019), pp. 865-876
Persistent link: https://www.econbiz.de/10012135452
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Methodology for Digital Transformation : Implementation Path and Data Platform
Ma, Xiaodong - 2023
Part I: Why do you implement digital transformation? -- Chapter 1: The Significance of Digital Transformation -- Chapter 2: 3 Ways of Digital Disruptions to Traditional Industries -- Part II: When do you implement digital transformation? -- Chapter 3: New-born Species of Digitalization --...
Persistent link: https://www.econbiz.de/10013555453
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Comparing digital strategies and social media usage in B2B and B2C industries in Spain
López-López, David - In: Journal of business-to-business marketing 27 (2020) 2, pp. 175-186
Persistent link: https://www.econbiz.de/10012259328
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The future of online marketing strategies and digital tools : new challenges and contributions to RACE framework
Sestino, Andrea; Prete, Maria Irene; Piper, Luigi; … - In: International journal of electronic trade 1 (2023) 1, pp. 4-27
Persistent link: https://www.econbiz.de/10015060696
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Aggression strategies of digital organizations
Yaşar, Okan - In: Dark side of digital organization, (pp. 69-86). 2021
Persistent link: https://www.econbiz.de/10012498781
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Coping with digital market re-organization : how the hotel industry strategically responds to digital platform power
Balsiger, Philip; Jammet, Thomas; Cianferoni, Nicola; … - In: Competition & change : the journal of global business … 27 (2023) 1, pp. 163-183
Persistent link: https://www.econbiz.de/10014233288
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Network Is Your Customer : Five Strategies to Thrive in a Digital Age
Rogers, David L. - 2014
Intro -- Contents -- Preface -- Acknowledgments -- How to Read This Book -- PART I: A New Model for Customers in the Digital Age -- CHAPTER 1: The Customer Network Revolution -- CHAPTER 2: Network Science and Lessons for Business -- PART II: Five Strategies to Thrive with Customer Networks --...
Persistent link: https://www.econbiz.de/10012681733
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Bedeutung und strategisches Management von Brand Communities
Loewenfeld, Fabian von; Perrey, Jesko; Schröder, Jürgen - In: Marken im Internet : Herausforderungen und rechtliche …, (pp. 295-320). 2007
Persistent link: https://www.econbiz.de/10003530269
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Digitale Medien im Unternehmen : Perspektiven des betrieblichen Einsatzes von neuen Medien
Lembke, Gerald - 2012
Wertschöpfungsoptionen für Unternehmen am Beispiel von Crowdsourcing -- Optimierung von Geschäftsprozessen in Produktmanagement, Marketing … Einführung einer Enterprise 2.0-Lösung am Beispiel der ESG GmbH -- Welche Voraussetzungen braucht das Unternehmen: Reflexionen …-of-the-Art und Herausforderungen von Enterprise 2.0 in Unternehmen -- Social Media für mittelständische Unternehmen - Thesen und …
Persistent link: https://www.econbiz.de/10014016256
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Digitale Medien im Unternehmen : Perspektiven des betrieblichen Einsatzes von neuen Medien
Lembke, Gerald (ed.); Soyez, Nadine (contributor) - 2012
Persistent link: https://www.econbiz.de/10009680095