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Editorial: Information systems strategy as practice : micro strategy and strategizing for IS
Peppard, Joe; Galliers, Robert; Thorogood, Alan - In: The journal of strategic information systems : … 23 (2014) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10010346094
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Special issue: Information systems strategy-as-practice
Peppard, Joe (contributor) - 2014
Persistent link: https://www.econbiz.de/10010346153
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Strategic planning for information systems
Ward, John; Peppard, Joe - 2003 - 3. ed
Persistent link: https://www.econbiz.de/10001623094
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Getting in with the "in" crowd : how to put marketing back on the CEO's agenda
Klaus, Philipp; Edvardsson, Bo; Kleiningham, Timothy L.; … - In: Journal of service management 25 (2014) 2, pp. 195-212
Persistent link: https://www.econbiz.de/10010343483
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Guest editorial: The road back to relevance : how to put marketing (and marketing scholars) back on the top managements' agendas
Klaus, Philipp; Edvardsson, Bo - In: Journal of service management 25 (2014) 2, pp. 166-170
Persistent link: https://www.econbiz.de/10010343486