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Social Media-Marketing in China : eine Chancen- und Risikenanalyse und ein Strategiesystem für touristische Leistungsträger
Kempf, Felix M. - 2015
Persistent link: https://www.econbiz.de/10011344756
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Creating brand ambassadors : strategic online engagement in a nonprofit association
Nemenoff, Erin K.; Schenk, Julia - In: Cases on strategic social media utilization in the …, (pp. 153-183). 2015
Persistent link: https://www.econbiz.de/10010507830
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Competitive social media marketing strategies
Ozuem, Wilson; Bowen, Gordon - 2016
management, customer loyalty, and online services"--Provided by publisher. …
Persistent link: https://www.econbiz.de/10011454383
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Go Google : 20 ways to reach more customers and build revenue with Google business tools
Holden, Greg - 2008
Persistent link: https://www.econbiz.de/10003539381
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Cost of conciseness in sponsored search auctions
Abrams, Zoë; Ghosh, Arpita; Vee, Erik - In: Internet and network economics : third international …, (pp. 326-334). 2007
Persistent link: https://www.econbiz.de/10003648893
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Social CRM : zielgruppenorientiertes Kundenmanagement mit Social Media
Greve, Goetz - In: Online Targeting und Controlling : Grundlagen - …, (pp. 261-285). 2011
Persistent link: https://www.econbiz.de/10009156582
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Social software and strategy
Haefliger, Stefan; Monteiro, Eric; Foray, Dominique; … - In: Long range planning : LRP ; international journal of … 44 (2011) 5/6, pp. 297-316
Persistent link: https://www.econbiz.de/10009411538
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Strategien für Bildungsanbieter in Zeiten von Social Media
Klebl, Michael - In: Der unberechenbare Faktor Mensch : kritische Beiträge …, (pp. 103-122). 2014
Persistent link: https://www.econbiz.de/10010412136
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The evolution of social media and its impact on organizations and leaders
Deans, Penny Candace; Miller Tretola, Betsy Jane - In: Journal of organizational computing and electronic commerce 28 (2018) 3, pp. 173-192
Persistent link: https://www.econbiz.de/10011918107
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Converge : transforming business at the intersection of marketing and technology
Lord, Bob; Velez, Ray - 2013
Persistent link: https://www.econbiz.de/10009755056