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~subject:"Strategische Allianz"
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Strategische Allianz
Marketing cooperation
328
Marketingkooperation
328
Vertikales Marketing
142
Deutschland
137
Germany
120
Theorie
103
Theory
103
Brand management
64
Markenführung
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Marketingmanagement
42
Marketing
40
Marketing management
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Unternehmenskooperation
39
Lieferantenmanagement
37
Supplier relationship management
37
Consumer behaviour
36
Konsumentenverhalten
36
Distribution channel
34
Markenartikel
34
Vertriebsweg
34
Fußball
32
Football
31
Brand
28
Markenpolitik
28
Inter-firm cooperation
26
Online-Marketing
24
Erfolgsfaktor
23
Fernsehprogramm
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Internet marketing
23
Professional sports
23
Profisport
23
Television programme
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Beziehungsmarketing
22
Relationship marketing
22
Success factor
21
Wettbewerb
21
Brand image
20
Markenimage
20
Lebensmitteleinzelhandel
19
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Garella, Paolo G.
5
Peitz, Martin
5
Huber, Frank
2
Vogel, Johannes
2
Birdwhistell, Mark
1
Britt, Jason
1
Büttgen, Marion
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Charry, Karine
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Chen, Chien-Wei
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Claypool, Joe O.
1
Demoulin, Nathalie T. M.
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Gombeski, William R.
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Grüter, Anne
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Grębosz, Magdalena
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Hamprecht, Julia
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Karpf, Michael
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Koncz, Julia
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Lie, Po-Chien
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Lin, Ya-hui
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Mocciaro Li Destri, Arabella
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Picone, Pasquale Massimo
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Pinello, Cinzia
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Rufo, Marc
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Hamburger Schriften zur Marketingforschung
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Health marketing quarterly
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International journal of retail & distribution management
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Journal of economics & management
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Journal of the European Economic Association
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MUK Premium
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Neue betriebswirtschaftliche Forschung : Nbf
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Springer Gabler Research
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Springer Gabler Research / Forum Produkt- und Produktionsmanagement
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ECONIS (ZBW)
21
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1
Alliances between competitors and consumer information
Garella, Paolo G.
(
contributor
);
Peitz, Martin
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003783122
Saved in:
2
Co-Branding als Markenstrategie
Scharnowski, Frank
-
2006
Persistent link: https://www.econbiz.de/10003339064
Saved in:
3
Alliances between competitors and consumer information
Garella, Paolo G.
;
Peitz, Martin
- In:
Journal of the European Economic Association
5
(
2007
)
4
,
pp. 823-845
Persistent link: https://www.econbiz.de/10003484057
Saved in:
4
How inter- and intra-organisational coordination affect product development performance : the role of slack resources
Chen, Yen Chun
;
Lie, Po-Chien
;
Lin, Ya-hui
- In:
The journal of business & industrial marketing
28
(
2013
)
2
,
pp. 125-136
Persistent link: https://www.econbiz.de/10009723081
Saved in:
5
Controlling von Markenallianzen im Sport
Huber, Frank
;
Hamprecht, Julia
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 393-411)
.
2014
Persistent link: https://www.econbiz.de/10010354032
Saved in:
6
Hospital affiliations, co-branding, and consumer impact
Gombeski, William R.
;
Claypool, Joe O.
;
Karpf, Michael
; …
- In:
Health marketing quarterly
31
(
2014
)
1
,
pp. 65-77
Persistent link: https://www.econbiz.de/10010362776
Saved in:
7
International expansion of brands by realization of co-branding strategy
Grębosz, Magdalena
;
Otto, Jacek
- In:
Journal of economics & management
14
(
2013
),
pp. 77-87
Persistent link: https://www.econbiz.de/10010339301
Saved in:
8
Children's response to co-branded products : the facilitating role of fit
Charry, Karine
;
Demoulin, Nathalie T. M.
- In:
International journal of retail & distribution management
42
(
2014
)
11/12
,
pp. 1032-1052
Persistent link: https://www.econbiz.de/10010461474
Saved in:
9
Markennetze
Grüter, Anne
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003290583
Saved in:
10
Markenallianzen in der Werbung : eine empirische Analyse der Wirkung ausgewählter Kooperationsformen zwischen bekannten Marken
Koncz, Julia
-
2005
Persistent link: https://www.econbiz.de/10003204180
Saved in:
1
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