Narrow search
Showing 1 - 10 of 941
Cover Image
Strategic marketing, sustainability, the triple bottom line, and resource-advantage (R-A) theory : securing the foundations of strategic marketing theory and research
Hunt, Shelby D. - In: AMS review : official publication of the Academy of … 7 (2017) 1/2, pp. 52-66
Persistent link: https://www.econbiz.de/10011741534
Cover Image
Entscheidungsorientierung im Sustainable Marketing Management
Balderjahn, Ingo - In: Sustainable Marketing Management : Grundlagen und Cases, (pp. 135-158). 2014
Persistent link: https://www.econbiz.de/10010476280
Cover Image
Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan - In: Journal of the Academy of Marketing Science 47 (2019) 1, pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
Cover Image
The intellectual ecology of mainstream marketing research : an inquiry into the place of marketing in the family of business disciplines
Clark, Terry D.; Key, Thomas Martin; Hodis, Monica; … - In: Journal of the Academy of Marketing Science 42 (2014) 3, pp. 223-241
Persistent link: https://www.econbiz.de/10010364023
Cover Image
Guest editorial: The road back to relevance : how to put marketing (and marketing scholars) back on the top managements' agendas
Klaus, Philipp; Edvardsson, Bo - In: Journal of service management 25 (2014) 2, pp. 166-170
Persistent link: https://www.econbiz.de/10010343486
Cover Image
Business research for sustainable development : how does sustainable business model research reflect doughnut economics?
Hausdorf, Michaela; Timm, Jana-Michaela - In: Business strategy and the environment 32 (2023) 6, pp. 3398-3416
Persistent link: https://www.econbiz.de/10014369824
Cover Image
Integrating sustainability into SME strategy
Shields, Jeff; Shelleman, Joyce M. - In: Journal of small business strategy 25 (2015) 2, pp. 59-75
Persistent link: https://www.econbiz.de/10011542167
Cover Image
The innovation process and the development of a sustainability strategy
Rosa, Luciana Aparecida Barbieri da; Kneipp, Jordana Marques - In: Latin American business review : journal of the … 14 (2014) 3/4, pp. 289-308
Persistent link: https://www.econbiz.de/10011391005
Cover Image
Identifying the best practices in green operations strategy of leading mobile phone producers
Migdadi, Yazan Khalid Abed-Allah - In: International journal of business excellence 9 (2016) 1, pp. 92-112
Persistent link: https://www.econbiz.de/10011626447
Cover Image
Implementing a sustainability balanced scorecard to contribute to the process of organisational legitimacy assessment
Huang, Tairan; Pepper, Matthew; Bowrey, G. - In: Australasian accounting business and finance journal : AABF 8 (2014) 2, pp. 15-34
Persistent link: https://www.econbiz.de/10010520034