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The performance implications of fit among business strategy, marketing organization structure, and strategic behavior
Olson, Eric M.; Slater, Stanley F.; Hult, G. Tomas M. - 2009
Persistent link: https://www.econbiz.de/10003836621
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On the importance of matching strategic behavior and target market selection to business strategy in high-tech markets
Slater, Stanley F.; Hult, G. Tomas M.; Olson, Eric M. - In: Journal of the Academy of Marketing Science 35 (2007) 1, pp. 5-17
Persistent link: https://www.econbiz.de/10003485049
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Mapping the outsourcing landscape
Mohr, Jakki; Sengupta, Sanjit; Slater, Stanley F. - In: Journal of business strategy 32 (2011) 1, pp. 42-50
Persistent link: https://www.econbiz.de/10008857556
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Worried about strategy implementation? : don’t overlook marketing's role
Slater, Stanley F.; Olson, Eric M.; Hult, G. Tomas M. - In: Business horizons 53 (2010) 5, pp. 469-479
Persistent link: https://www.econbiz.de/10008655749
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Business strategy, marketing organization culture, and performance
Slater, Stanley F.; Olson, Eric M.; Finnegan, Carol - In: Marketing letters : a journal of research in marketing 22 (2011) 3, pp. 227-242
Persistent link: https://www.econbiz.de/10009305527
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Serving base-of-the-pyramid markets : meeting real needs through a customized approach
Mohr, Jakki; Sengupta, Sanjit; Slater, Stanley F. - In: Journal of business strategy 33 (2012) 6, pp. 4-14
Persistent link: https://www.econbiz.de/10009678313
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Alignments and misalignments of realized marketing strategies with administrative systems : performance implications
Chari, Simos; Balabanis, George; Robson, Matthew J.; … - In: Industrial marketing management : the international … 63 (2017), pp. 129-144
Persistent link: https://www.econbiz.de/10011730161
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The application of human resource management policies within the marketing organization : the impact on business and marketing strategy implementation
Olson, Eric M.; Slater, Stanley F.; Hult, G. Tomas M.; … - In: Industrial marketing management : the international … 69 (2018), pp. 62-73
Persistent link: https://www.econbiz.de/10011822293