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~subject:"Strategisches Management"
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Strategisches Management
Marketingmanagement
17,195
Marketing management
16,604
Marketing
3,921
Verkauf
3,528
Selling
3,205
Consumer behaviour
2,862
Konsumentenverhalten
2,851
Theorie
2,803
Theory
2,791
Arzneimittelmarkt
2,323
Relationship marketing
2,247
Beziehungsmarketing
2,233
Deutschland
2,224
Germany
2,009
USA
1,753
United States
1,696
Pharmaceutical market
1,695
Brand management
1,425
Markenführung
1,417
Online-Marketing
1,265
Internet marketing
1,229
Unternehmenserfolg
1,090
Firm performance
1,082
Innovation
1,004
Pharmaceutical industry
993
Pharmaindustrie
992
Arzneimittel
990
Strategic management
967
Pharmaceuticals
950
Salespeople
923
Verkaufspersonal
921
KMU
802
SME
802
Internationales Marketing
790
International marketing
776
Social Web
776
Social web
776
Marktforschung
748
Werbung
728
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328
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93
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Book / Working Paper
672
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577
Journal
2
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474
Aufsatz in Zeitschrift
474
Hochschulschrift
98
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85
Aufsatz im Buch
84
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81
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71
Collection of articles of several authors
62
Sammelwerk
62
Bibliografie enthalten
51
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51
Graue Literatur
46
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46
Aufsatzsammlung
40
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40
Fallstudie
40
Arbeitspapier
26
Working Paper
26
Ratgeber
20
Guidebook
19
Konferenzschrift
11
Handbook
10
Handbuch
10
Reprint
9
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7
Fallstudiensammlung
7
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7
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7
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5
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4
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4
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4
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3
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2
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2
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957
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278
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8
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Piercy, Nigel
13
Aaker, David A.
12
Cravens, David W.
11
Bruhn, Manfred
10
Lane, Nikala
10
Kotler, Philip
9
Pfeffermann, Nicole
9
Baker, Michael John
8
Day, George S.
7
Homburg, Christian
7
Lambin, Jean-Jacques
7
Tomczak, Torsten
7
Zupancic, Dirk
7
Kuß, Alfred
6
Belz, Christian
5
Dannenberg, Holger
5
Krohmer, Harley
5
Narang, Shanker
5
Percy, Larry
5
Ryan, Damian
5
Walters, David
5
Andreasen, Alan R.
4
Didonet, Simone Regina
4
Emrich, Christin
4
Ford, John B.
4
Heiman, Stephen E.
4
Hunt, Shelby D.
4
Hülsmann, Michael
4
Ibrahim, Essam
4
Johnson, Jean L.
4
Keller, Kevin Lane
4
Kerin, Roger A.
4
Meissner, Hans Günther
4
Morgan, Neil A.
4
Peterson, Robert A.
4
Proctor, Tony
4
Ross, Aaron
4
Sabel, Hermann
4
Schaper, Thorsten
4
Schröder, Hendrik
4
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Duncker & Humblot
3
Information Resources Management Association
3
Springer Fachmedien Wiesbaden
3
Chartered Institute of Marketing
2
DePaul University / College of Commerce
2
Erich-Schmidt-Verlag
2
IMP Group
2
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
2
Macquarie University / Department of Economics
2
AMACOM
1
American Marketing Association
1
Berliner Wissenschafts-Verlag
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <17, 2009, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <18, 2010, Wien>
1
Deutscher Manager-Verband
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Harvard Graduate School of Business Administration / Division of Research
1
IGI Global
1
International Conference on Strategic Innovative Marketing <5., 2016, Athen>
1
International Scientific Conference Creative Strategy / Strategy of Creativity: Trends in Creative Marketing Communication <2019, Prag>
1
John Wiley and Sons <Hoboken, NJ>
1
Katolicki Uniwersytet Lubelski Jana Pawła II
1
Mannheimer Marketing-Seminar <8, 1987>
1
NetLibrary, Inc
1
Penzenskij gosudarstvennyj pedagogičeskij universitet im. V.G. Belinskogo
1
RWTH Aachen
1
Redline Verlag
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Fakul'tet Menedžmenta
1
Severo-Kavkazskij Federalʹnyj Universitet
1
Springer-Verlag GmbH
1
UVK Verlagsgesellschaft mbH
1
Universität Augsburg / Lehr- und Forschungsteam Marketing
1
Verband Deutscher Maschinen- und Anlagenbau
1
Verband Deutscher Maschinen- und Anlagenbau / Abteilung Betriebswirtschaft
1
Verlag Dr. Kovač
1
Verlag Franz Vahlen
1
Vserossijskaja Naučno-Praktičeskaja Konferencija Problemy i Perspektivy Razvitija Ėkonomičeskogo i Upravlenčeskogo Potenciala Rossii v XXI Veke <2, 2004, Pensa>
1
Wiley-VCH
1
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Journal of business research : JBR
32
Industrial marketing management : the international journal for industrial and high-tech firms
28
SpringerLink / Bücher
26
Journal of strategic marketing
24
European journal of marketing : EJM
11
Journal of the Academy of Marketing Science
11
Europäische Hochschulschriften / 5
9
Lehrbuch
9
The journal of business & industrial marketing
9
Gabler Edition Wissenschaft
8
Business horizons
7
International entrepreneurship and management journal
6
International journal of business and globalisation : IJBG
6
International marketing review
6
AMS review : official publication of the Academy of Marketing Science
5
Journal of business strategy
5
Macquarie economics research papers
5
Marketing intelligence & planning
5
Springer eBook Collection
5
Springer eBook Collection / Business and Economics
5
Springer eBook Collection / Business and Management
5
Amfiteatru economic : an economic and business research periodical
4
International journal of business excellence
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal for global business advancement : JGBA
4
Journal of business-to-business marketing
4
Journal of international marketing
4
Journal of retailing and consumer services
4
Schriften zu Marketing und Management
4
World review of entrepreneurship, management and sustainable development
4
Acta Universitatis Danubius / Oeconomica
3
Asian journal of management cases
3
Baltic journal of management
3
Critical explorations
3
Entrepreneurship research journal : ERJ
3
EuroMed journal of business
3
European journal of international management : EJIM
3
Faculty & research / Insead : working paper series
3
Führung von Vertriebsorganisationen : Strategie - Koordination - Umsetzung
3
International journal of hospitality management
3
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Source
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ECONIS (ZBW)
1,202
USB Cologne (EcoSocSci)
49
Showing
1
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date (oldest first)
1
Innovatives Pharma-Marketing : Marktorientierung als Erfolgsstrategie der 90er Jahre
Dichtl, Erwin
(
ed.
)
-
1989
Persistent link: https://www.econbiz.de/10014002751
Saved in:
2
Erfolgreiches strategisches Pharma-Marketing : eine theoriegeleitete empirische Studie auf der Grundlage des situativen Ansatzes
Walther, Hans-Peter
-
1988
Persistent link: https://www.econbiz.de/10013392549
Saved in:
3
The managers guide to competitive marketing strategies
Paley, Norton
-
1989
Persistent link: https://www.econbiz.de/10000764566
Saved in:
4
Selling
today : creating customer value
Manning, Gerald L.
;
Reece, Barry L.
;
Ahearne, Michael
-
2010
-
11th ed., internat. ed.
Persistent link: https://www.econbiz.de/10003777497
Saved in:
5
Guest editorial: Strategic sales and strategic marketing
Lane, Nikala
- In:
Journal of strategic marketing
17
(
2009
)
3/4
,
pp. 189-190
Persistent link: https://www.econbiz.de/10003887621
Saved in:
6
Searching for strategy in sales
Lane, Nikala
- In:
Journal of strategic marketing
17
(
2009
)
3/4
,
pp. 191-197
Persistent link: https://www.econbiz.de/10003887624
Saved in:
7
Strategic alignment for sales organization transformation
LaForge, Raymond W.
;
Ingram, Thomas N.
;
Cravens, David W.
- In:
Journal of strategic marketing
17
(
2009
)
3/4
,
pp. 199-219
Persistent link: https://www.econbiz.de/10003887630
Saved in:
8
Strategizing the sales organization
Lane, Nikala
;
Piercy, Nigel
- In:
Journal of strategic marketing
17
(
2009
)
3/4
,
pp. 307-322
Persistent link: https://www.econbiz.de/10003887654
Saved in:
9
Strategizing the sales organization
Lane, Nikala
;
Piercy, Nigel
- In:
Strategic sales and strategic marketing
,
(pp. 119-134)
.
2011
Persistent link: https://www.econbiz.de/10008798053
Saved in:
10
Special section on from strategy frameworks to value-in-use : implementing strategies and theories of B2B marketing and sales management
Parvinen, Petri
;
Möller, K. E. Kristian
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 3-116
Persistent link: https://www.econbiz.de/10010530551
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