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~subject:"Strategisches Management"
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Principles of marketing
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Strategisches Management
Marketing
29,165
Marketingmanagement
16,904
Marketing management
16,086
Lehrbuch
5,990
Theorie
4,143
Theory
4,109
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3,799
Consumer behaviour
3,789
Deutschland
3,732
Germany
3,058
marketing
2,538
Beziehungsmarketing
2,467
Relationship marketing
2,465
USA
2,256
United States
2,093
Markenführung
1,913
Brand management
1,897
Online-Marketing
1,613
Management
1,597
Internet marketing
1,572
Marktforschung
1,456
Werbung
1,354
Innovation
1,285
Unternehmenserfolg
1,228
Firm performance
1,181
Economics
1,146
Strategic management
1,144
Marketingtheorie
1,122
Agribusiness
1,102
Advertising
1,075
Marketing theory
1,061
Market research
1,057
SME
1,032
KMU
1,020
Unternehmen
1,019
Social Web
1,008
Social web
1,005
Internationales Marketing
997
International marketing
886
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95
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615
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11
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491
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161
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107
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103
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69
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67
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67
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60
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60
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51
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38
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32
Arbeitspapier
31
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27
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26
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20
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20
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18
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14
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13
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10
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8
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8
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7
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Author
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Kotler, Philip
21
Aaker, David A.
19
Bruhn, Manfred
19
Cravens, David W.
18
Meffert, Heribert
16
Piercy, Nigel
15
Tomczak, Torsten
15
Fritz, Wolfgang
13
Kerin, Roger A.
11
Wiedmann, Klaus-Peter
11
Day, George S.
10
Lambin, Jean-Jacques
10
Baker, Michael John
9
Kuß, Alfred
9
Pepels, Werner
9
Peterson, Robert A.
9
Pfeffermann, Nicole
9
Sabel, Hermann
9
Weiser, Christoph
9
Andreasen, Alan R.
8
Benkenstein, Martin
8
Dichtl, Erwin
8
Diez, Willi
8
Oelsnitz, Dietrich von der
8
Proctor, Tony
8
Schaper, Thorsten
8
Lane, Nikala
7
Ryan, Damian
7
Zupancic, Dirk
7
Gilligan, Colin
6
Ibrahim, Essam
6
Krohmer, Harley
6
McDonald, Malcolm
6
Percy, Larry
6
Vollert, Klaus
6
Walters, David
6
Ahlert, Dieter
5
Backhaus, Klaus
5
Bea, Franz Xaver
5
Dannenberg, Holger
5
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Springer Fachmedien Wiesbaden
7
DePaul University / College of Commerce
4
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
4
American Marketing Association
3
College of Commerce <Chicago, Ill.>
3
Deutsche Marketing-Vereinigung
3
Edward Elgar Publishing
3
IMP Group
3
Information Resources Management Association
3
Chartered Institute of Marketing
2
Duncker & Humblot
2
Erich-Schmidt-Verlag <Berlin>
2
Fördergesellschaft Marketing an der Universität Augsburg
2
Institut für Angewandte Sozial- und Wirtschaftsforschung <Wien>
2
Macquarie University / Department of Economics
2
Springer-Verlag GmbH
2
Universität St. Gallen / Institut für Marketing und Handel
2
Verband Deutscher Maschinen- und Anlagenbau / Abteilung Betriebswirtschaft
2
Verband der Hochschullehrer für Betriebswirtschaft
2
W. Kohlhammer GmbH
2
Zentrale Marketingveranstaltung <1987, Frankfurt, Main>
2
AMACOM
1
Berliner Wissenschafts-Verlag
1
Brjanskij gosudarstvennyj techničeskij universitet
1
Campus Verlag
1
Center for Urban & Real Estate Management <Zürich>
1
Chartered Institute of Marketing <London>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <14, 2006, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <17, 2009, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <18, 2010, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <19, 2011, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <20, 2012, Wien>
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <11, 2003, Wien>
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <13, 2005, Wien>
1
Deutscher Manager-Verband
1
Ekonomická univerzita v Bratislave / Podnikovohospodárskej fakulta
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation
1
Fördergesellschaft Marketing e.V. an der Ludwig-Maximilians-Universität München
1
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Published in...
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SpringerLink / Bücher
36
Journal of business research : JBR
33
Industrial marketing management : the international journal for industrial and high-tech firms
27
Journal of strategic marketing
24
Europäische Hochschulschriften / 5
21
Gabler Edition Wissenschaft
14
European journal of marketing : EJM
12
Lehrbuch
10
Springer eBook Collection / Business and Economics
10
Marktorientierte Unternehmensführung
9
The journal of business & industrial marketing
9
Business horizons
8
Journal of the Academy of Marketing Science
8
UTB
8
International marketing review
7
Springer eBook Collection
7
International journal of business and globalisation : IJBG
6
Schriften zu Marketing und Management
6
Springer eBook Collection / Business and Management
6
Technological economics
6
AMS review : official publication of the Academy of Marketing Science
5
Arbeitspapier / Institut für Marketing, Universität Mannheim
5
International entrepreneurship and management journal
5
Journal of business strategy
5
Macquarie economics research papers
5
Marketing intelligence & planning
5
Marketing-Wissen
5
Schriften zum Marketing
5
World review of entrepreneurship, management and sustainable development
5
Amfiteatru economic : an economic and business research periodical
4
Arbeitspapiere / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung e. V.
4
European journal of international management : EJIM
4
Handbook of research on Asian business
4
International journal of business excellence
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of international marketing
4
Journal of retailing and consumer services
4
Marketing und Management in der Lebensmittelbranche : Diskussionsbeiträge
4
Scenarios in marketing : from vision to decision
4
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
4
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Source
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ECONIS (ZBW)
1,546
USB Cologne (EcoSocSci)
462
USB Cologne (business full texts)
5
EconStor
1
OLC EcoSci
1
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date (oldest first)
1
Marketingplanung : Einführung in die marktorientierte Unternehmens- und Geschäftsfeldplanung
Kuß, Alfred
;
Tomczak, Torsten
-
2001
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10014010092
Saved in:
2
Marketingmanagement
: Strategie - Instrumente - Umsetzung - Unternehmensführung
Homburg, Christian
;
Krohmer, Harley
-
2009
-
3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10014012209
Saved in:
3
Illuminating the e-commerce
marketing
mix : framework development,
marketing
tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
4
Business process automation in Greek telecommunications companies and
marketing
strategies
Katsonis, Nikolaos
;
Sfakianakis, Michael
- In:
International journal of electronic customer …
10
(
2016
)
1
,
pp. 2-13
Persistent link: https://www.econbiz.de/10011687957
Saved in:
5
Journal of strategic
marketing
1993-: Abingdon : Taylor & Francis
;
anfangs: London : …
-
1.1993 -
Persistent link: https://www.econbiz.de/10000547766
Saved in:
6
Strategic
marketing
for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1996
-
5th ed
Persistent link: https://www.econbiz.de/10000549498
Saved in:
7
Strategic business
marketing
Chisnall, Peter M.
-
1995
-
3. ed
Persistent link: https://www.econbiz.de/10000507388
Saved in:
8
European logistics : markets, management and strategy
Cooper, James
;
Browne, Michael
;
Peters, Melvyn J.
-
1994
-
2. ed
Persistent link: https://www.econbiz.de/10000412524
Saved in:
9
Trade
marketing
strategies : the partnership between manufacturers, brands and retailers
Randall, Geoffrey
-
1994
-
2. ed
Persistent link: https://www.econbiz.de/10000415119
Saved in:
10
Strategic
marketing
cases and applications
Cravens, David W.
;
Lamb, Charles W.
-
1983
Persistent link: https://www.econbiz.de/10000051779
Saved in:
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