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Managementstrategien von kleinen und mittleren Unternehmen : Stand der theoretischen und empirischen Forschung
Martin, Albert (ed.) - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003328663
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Strategic grouping in a fragmented market : SMEs' strive for legitimacy
Dressler, Marc - In: International journal of entrepreneurship and small business 32 (2017) 1/2, pp. 229-253
Persistent link: https://www.econbiz.de/10011804305
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E-commerce strategies and corporate performance : an empirical investigation
Torres, Pedro Marcelo; Lisboa, João Veríssimo; Yasin, … - In: Competitiveness review : an international business … 24 (2014) 5, pp. 463-481
Persistent link: https://www.econbiz.de/10010434412
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The relationship between competitive strategy and firm performance in micro and small businesses in Ghana : the moderating role of managerial and marketing capabilities
Acquaah, Moses; Agyapong, Ahmed - In: Africa journal of management 1 (2015) 1/4, pp. 172-193
Persistent link: https://www.econbiz.de/10011713776
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The impacts internet implementation strategy on marketing competency of Thai SMEs
Chaveerug, Aukkaradej; Khunthong, Sommai - In: Journal of international business and economics : JIBE 11 (2011) 1, pp. 49-58
Persistent link: https://www.econbiz.de/10009260804
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Research on current situation and strategy of e-marketing applications in Chinese SMEs
Baoling, Li - In: Journal of electronic commerce in organizations : the … 12 (2014) 4, pp. 23-31
Persistent link: https://www.econbiz.de/10010506939
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Conceptualising a digital orientation : antecedents of supporting SME performance in the digital economy
Quinton, Sarah; Canhoto, Ana Isabel Domingos; … - In: Journal of strategic marketing 26 (2018) 5, pp. 427-439
Persistent link: https://www.econbiz.de/10011903384
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A critical analysis of the concept of marketing strategies for small and mid-sized companies
Marek, Prymon - In: Economics, management and financial markets 9 (2014) 4, pp. 255-261
Persistent link: https://www.econbiz.de/10011544452
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Strategy formation in the innovation and market domain : emergent or deliberate?
Leitner, Karl-Heinz - In: Journal of strategy and management 7 (2014) 4, pp. 354-375
Persistent link: https://www.econbiz.de/10010462110