1. What Is the Rule of Three? -- 2. Strategies for Generalists, Specialists, and Ditch Dwellers -- 3. How Industries Evolve, Mature, and Revitalize -- 4. Ten Ways to Innovate and Revitalize Industries -- 5. Evolving to the Global Rule of Three -- 6. The New Triad Power: Impact on Global Markets,...

Evolution of marketing as a discipline / Syed Ferhat Anwar -- Marketing environment / Geok Theng Lau -- Strategic planning and marketing models / Khandoker Mahmudur Rahman -- Marketing research / Syed Saad Andaleeb and Khalid Hasan -- Consumer behavior / Syed Saad Andaleeb and Shiraz Latiff --...

With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help...