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~subject:"Strategisches Management"
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Strategisches Management
Marketingmanagement
17,142
Marketing management
16,551
Marketing
3,545
Consumer behaviour
2,569
Konsumentenverhalten
2,561
Theorie
2,260
Theory
2,257
Relationship marketing
1,907
Beziehungsmarketing
1,899
Deutschland
1,655
Germany
1,603
Brand management
1,395
Markenführung
1,387
USA
1,295
United States
1,255
Online-Marketing
1,188
Internet marketing
1,148
Unternehmenserfolg
1,040
Firm performance
1,036
Strategic management
890
Innovation
865
KMU
774
SME
774
Internationales Marketing
765
International marketing
753
Marktforschung
701
Social Web
700
Social web
700
Werbung
652
Markenimage
617
Brand image
613
Advertising
603
Market research
593
Marketing theory
560
Marketingtheorie
550
Innovationsmanagement
541
Innovation management
522
Lieferantenmanagement
511
Supplier relationship management
511
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Undetermined
295
Free
85
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Book / Working Paper
593
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544
Journal
2
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Article in journal
455
Aufsatz in Zeitschrift
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Hochschulschrift
94
Thesis
81
Lehrbuch
77
Aufsatz im Buch
73
Book section
73
Textbook
68
Collection of articles of several authors
59
Sammelwerk
59
Bibliografie enthalten
50
Bibliography included
50
Graue Literatur
44
Non-commercial literature
44
Aufsatzsammlung
39
Case study
38
Fallstudie
38
Arbeitspapier
24
Working Paper
24
Guidebook
17
Ratgeber
17
Konferenzschrift
11
Reprint
8
Conference proceedings
7
Fallstudiensammlung
7
Glossar enthalten
7
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7
Handbook
7
Handbuch
7
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4
Collection of articles written by one author
4
Einführung
4
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4
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3
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2
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2
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2
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868
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258
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Aaker, David A.
12
Piercy, Nigel
12
Bruhn, Manfred
10
Kotler, Philip
9
Pfeffermann, Nicole
9
Baker, Michael John
8
Cravens, David W.
8
Day, George S.
7
Lambin, Jean-Jacques
7
Tomczak, Torsten
7
Kuß, Alfred
6
Homburg, Christian
5
Krohmer, Harley
5
Lane, Nikala
5
Narang, Shanker
5
Percy, Larry
5
Ryan, Damian
5
Walters, David
5
Zupancic, Dirk
5
Andreasen, Alan R.
4
Didonet, Simone Regina
4
Emrich, Christin
4
Ford, John B.
4
Hunt, Shelby D.
4
Hülsmann, Michael
4
Ibrahim, Essam
4
Johnson, Jean L.
4
Keller, Kevin Lane
4
Kerin, Roger A.
4
Meissner, Hans Günther
4
Morgan, Neil A.
4
Peterson, Robert A.
4
Proctor, Tony
4
Sabel, Hermann
4
Schaper, Thorsten
4
Schröder, Hendrik
4
Sheth, Jagdish N.
4
Weiser, Christoph
4
West, Douglas C.
4
Wiedmann, Klaus-Peter
4
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Institution
All
Information Resources Management Association
3
Springer Fachmedien Wiesbaden
3
DePaul University / College of Commerce
2
Duncker & Humblot
2
Erich-Schmidt-Verlag
2
IMP Group
2
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
2
Macquarie University / Department of Economics
2
AMACOM
1
American Marketing Association
1
Berliner Wissenschafts-Verlag
1
Chartered Institute of Marketing
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <17, 2009, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <18, 2010, Wien>
1
Deutscher Manager-Verband
1
Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Harvard Graduate School of Business Administration / Division of Research
1
IGI Global
1
International Conference on Strategic Innovative Marketing <5., 2016, Athen>
1
International Scientific Conference Creative Strategy / Strategy of Creativity: Trends in Creative Marketing Communication <2019, Prag>
1
John Wiley and Sons <Hoboken, NJ>
1
Katolicki Uniwersytet Lubelski Jana Pawła II
1
Mannheimer Marketing-Seminar <8, 1987>
1
NetLibrary, Inc
1
Penzenskij gosudarstvennyj pedagogičeskij universitet im. V.G. Belinskogo
1
RWTH Aachen
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Fakul'tet Menedžmenta
1
Severo-Kavkazskij Federalʹnyj Universitet
1
Springer-Verlag GmbH
1
UVK Verlagsgesellschaft mbH
1
Universität Augsburg / Lehr- und Forschungsteam Marketing
1
Verband Deutscher Maschinen- und Anlagenbau
1
Verband Deutscher Maschinen- und Anlagenbau / Abteilung Betriebswirtschaft
1
Verlag Dr. Kovač
1
Verlag Franz Vahlen
1
Vserossijskaja Naučno-Praktičeskaja Konferencija Problemy i Perspektivy Razvitija Ėkonomičeskogo i Upravlenčeskogo Potenciala Rossii v XXI Veke <2, 2004, Pensa>
1
Wiley-VCH
1
Zentrale Marketingveranstaltung <1987, Frankfurt, Main>
1
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Published in...
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Journal of business research : JBR
32
Industrial marketing management : the international journal for industrial and high-tech firms
26
Journal of strategic marketing
22
SpringerLink / Bücher
21
European journal of marketing : EJM
11
Europäische Hochschulschriften / 5
9
Lehrbuch
9
The journal of business & industrial marketing
9
Gabler Edition Wissenschaft
8
Journal of the Academy of Marketing Science
8
Business horizons
7
International entrepreneurship and management journal
6
International journal of business and globalisation : IJBG
6
International marketing review
6
AMS review : official publication of the Academy of Marketing Science
5
Journal of business strategy
5
Macquarie economics research papers
5
Marketing intelligence & planning
5
Springer eBook Collection
5
Springer eBook Collection / Business and Economics
5
Springer eBook Collection / Business and Management
5
Amfiteatru economic : an economic and business research periodical
4
International journal of business excellence
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal for global business advancement : JGBA
4
Journal of international marketing
4
Journal of retailing and consumer services
4
Schriften zu Marketing und Management
4
World review of entrepreneurship, management and sustainable development
4
Acta Universitatis Danubius / Oeconomica
3
Asian journal of management cases
3
Baltic journal of management
3
Critical explorations
3
Entrepreneurship research journal : ERJ
3
EuroMed journal of business
3
European journal of international management : EJIM
3
Faculty & research / Insead : working paper series
3
International journal of hospitality management
3
International journal of technology marketing : IJTMkt
3
International journal of trade and global markets
3
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Source
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ECONIS (ZBW)
1,114
USB Cologne (EcoSocSci)
25
Showing
1
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10
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1,139
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date (oldest first)
1
The entrepreneur’s go-to-market innovation strategy : towards a decision-analytic framework and a road mapping process to create radically successful businesses driving spectacular...
Gwanyebit Kehbila, Anderson
- In:
Journal of small business and entrepreneurship : JSBE
33
(
2021
)
6
,
pp. 689-716
Persistent link: https://www.econbiz.de/10012623261
Saved in:
2
Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
3
Technological and market innovation : strategies for product and company development
Nyström, Harry
-
1990
Persistent link: https://www.econbiz.de/10000826808
Saved in:
4
Expert systems in strategic market management : modeling in strategic market management
Walden, Pirkko
-
1990
Persistent link: https://www.econbiz.de/10000800332
Saved in:
5
Die Marketing-Profis : Jagd der Konzerne nach Märkten und Kunden
Hartig, Hans-Jürgen
;
Heinker, Helge-Heinz
-
1990
-
1. Aufl.
Persistent link: https://www.econbiz.de/10000801168
Saved in:
6
Strategic market management : modelling with expert systems
Walden, Pirkko
-
1991
Persistent link: https://www.econbiz.de/10000805370
Saved in:
7
Strategic market analysis : top-down and bottom-up approaches
Day, George S.
-
1980
Persistent link: https://www.econbiz.de/10000767762
Saved in:
8
Developing business strategies
Aaker, David A.
-
1988
-
2. ed.
Persistent link: https://www.econbiz.de/10000780716
Saved in:
9
The managers guide to competitive marketing strategies
Paley, Norton
-
1989
Persistent link: https://www.econbiz.de/10000764566
Saved in:
10
Journal of strategic marketing
1993-: Abingdon : Taylor & Francis
;
anfangs: London : …
-
1.1993 -
Persistent link: https://www.econbiz.de/10000547766
Saved in:
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