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~subject:"Strategisches Management"
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Strategisches Management
Relationship marketing
26,443
Beziehungsmarketing
25,768
Lieferantenmanagement
17,644
Supplier relationship management
17,601
Marketingmanagement
17,195
Marketing management
16,604
Consumer behaviour
11,315
Konsumentenverhalten
11,275
Theorie
7,110
Theory
7,085
Customer satisfaction
5,805
Kundenzufriedenheit
5,761
Supply chain
5,727
Lieferkette
5,722
Deutschland
5,349
Germany
5,187
Marketing
4,395
Service quality
4,241
Dienstleistungsqualität
4,229
Brand management
3,963
Markenführung
3,952
USA
3,083
United States
3,027
Electronic Commerce
3,003
E-commerce
2,926
Social Web
2,697
Social web
2,696
Online-Marketing
2,654
Internet marketing
2,596
Markenimage
2,462
Brand image
2,461
Innovation
2,349
Einzelhandel
2,204
Retail trade
2,181
Vertrauen
2,010
Business-to-business marketing
2,005
Confidence
1,998
B-to-B-Marketing
1,997
Unternehmenserfolg
1,938
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Online availability
All
Undetermined
481
Free
152
Type of publication
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Article
979
Book / Working Paper
968
Journal
4
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Article in journal
762
Aufsatz in Zeitschrift
762
Hochschulschrift
197
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Thesis
167
Collection of articles of several authors
102
Sammelwerk
102
Lehrbuch
88
Case study
78
Fallstudie
78
Textbook
78
Graue Literatur
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Aufsatzsammlung
75
Bibliografie enthalten
64
Bibliography included
64
Ratgeber
38
Guidebook
37
Arbeitspapier
34
Working Paper
34
Handbook
14
Handbuch
14
Konferenzschrift
14
Reprint
13
Conference proceedings
10
Fallstudiensammlung
10
Bibliografie
8
Glossar enthalten
8
Glossary included
8
Collection of articles written by one author
6
Conference paper
6
Interview
6
Konferenzbeitrag
6
Sammlung
6
Company information
5
Festschrift
5
Firmeninformation
5
Einführung
4
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3
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English
1,389
German
552
Undetermined
8
French
6
Polish
3
Russian
3
Italian
2
Dutch
1
Spanish
1
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Author
All
Piercy, Nigel
14
Aaker, David A.
12
Bruhn, Manfred
12
Kotler, Philip
9
Pfeffermann, Nicole
9
Baker, Michael John
8
Cravens, David W.
8
Henneberg, Stephan
8
Homburg, Christian
8
Tomczak, Torsten
8
Day, George S.
7
Helmold, Marc
7
Lambin, Jean-Jacques
7
Zupancic, Dirk
7
Hartmann, Horst
6
Krohmer, Harley
6
Kuß, Alfred
6
Lane, Nikala
6
Payne, Adrian
6
Schröder, Hendrik
6
Dannenberg, Holger
5
Emrich, Christin
5
Lambert, Douglas M.
5
Matzler, Kurt
5
Narang, Shanker
5
Naudé, Peter
5
Percy, Larry
5
Riekhof, Hans-Christian
5
Ryan, Damian
5
Vrontis, Demetris
5
Walters, David
5
Wiedmann, Klaus-Peter
5
Andreasen, Alan R.
4
Belz, Christian
4
Brost, Heike
4
Dahmen, Andreas
4
Didonet, Simone Regina
4
Fawcett, Stanley E.
4
Ford, John B.
4
Frow, Pennie
4
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Springer Fachmedien Wiesbaden
10
Bundesverband Materialwirtschaft, Einkauf und Logistik
3
Duncker & Humblot
3
Information Resources Management Association
3
Wiley-VCH
3
AMACOM
2
DePaul University / College of Commerce
2
Deutscher Betriebswirte-Verlag GmbH
2
Erich-Schmidt-Verlag
2
IMP Group
2
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
2
Macquarie University / Department of Economics
2
NetLibrary, Inc
2
Verlag Dr. Kovač
2
Verlag Franz Vahlen
2
American Marketing Association
1
Berliner Wissenschafts-Verlag
1
Books on Demand GmbH <Norderstedt>
1
Chartered Institute of Marketing
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <17, 2009, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <18, 2010, Wien>
1
Deutscher Manager-Verband
1
Deutschland / Bundesministerium für Wirtschaft und Energie
1
Erasmus Research Institute of Management
1
Eric Cuvillier <Firma>
1
Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Fördergesellschaft Marketing e.V. an der Ludwig-Maximilians-Universität München
1
Harvard Graduate School of Business Administration
1
Harvard Graduate School of Business Administration / Division of Research
1
IGI Global
1
Institut für Mittelstandsforschung Bonn
1
Institut für Weltwirtschaft
1
Institutet för Ekonomisk Forskning <Lund>
1
International Conference on Strategic Innovative Marketing <5., 2016, Athen>
1
International Scientific Conference Creative Strategy / Strategy of Creativity: Trends in Creative Marketing Communication <2019, Prag>
1
John Wiley and Sons <Hoboken, NJ>
1
Katolicki Uniwersytet Lubelski Jana Pawła II
1
Leibniz-Fachhochschule
1
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Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
48
SpringerLink / Bücher
42
Journal of business research : JBR
37
Journal of strategic marketing
27
Gabler Edition Wissenschaft
19
The journal of business & industrial marketing
18
Europäische Hochschulschriften / 5
13
European journal of marketing : EJM
12
Lehrbuch
11
Journal of the Academy of Marketing Science
10
Springer eBook Collection / Business and Economics
10
Business horizons
9
Journal of purchasing and supply management
9
Springer eBook Collection / Business and Management
9
International journal of production economics
8
Journal of business strategy
8
International entrepreneurship and management journal
7
International journal of business and globalisation : IJBG
7
Springer eBook Collection
7
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
6
International journal of procurement management
6
International marketing review
6
Marketing intelligence & planning
6
Praxisreihe Einkauf, Materialwirtschaft
6
AMS review : official publication of the Academy of Marketing Science
5
International journal of business excellence
5
International journal of hospitality management
5
Journal of business case studies
5
Journal of business logistics : JBL
5
Journal of retailing and consumer services
5
Journal of strategy and management
5
Macquarie economics research papers
5
Research
5
Schriftenreihe Strategisches Management
5
The international journal of logistics management
5
Amfiteatru economic : an economic and business research periodical
4
Berichte aus der Betriebswirtschaft
4
Business process management journal
4
EuroMed journal of business
4
European business review : EBR ; the official journal of the International Management Centres, Europe
4
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Source
All
ECONIS (ZBW)
1,919
USB Cologne (EcoSocSci)
32
Showing
1
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1,951
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date (oldest first)
1
Industrial marketing : can strategic marketing be applied to subcontracting?
Blanc, François
;
Chassagne, Philippe
- In:
Journal of euromarketing
22
(
2013
)
3
,
pp. 26-37
Persistent link: https://www.econbiz.de/10010248358
Saved in:
2
Relationship marketing : text and cases
Shajahan, S.
-
2006
-
reprint
Persistent link: https://www.econbiz.de/10003423645
Saved in:
3
Social CRM, RMO and business strategies affecting banking performance effectiveness in B2B context
Wongsansukcharoen, Jedsada
;
Trimetsoontorn, Jirasek
; …
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 742-760
Persistent link: https://www.econbiz.de/10011382407
Saved in:
4
Strategisches Beziehungsmanagement : ein integrativer Ansatz zur strategischen Planung und Implementierung des Beziehungsmanagement
Deseniss, Alexander
;
Klee, Alexander
-
2000
-
Als Ms. gedr.
Persistent link: https://www.econbiz.de/10001460249
Saved in:
5
Value co-creation, dynamic capabilities and customer retention in industrial markets
Preikschas, Michael W.
;
Cabanelas, Pablo
;
Rüdiger, Klaus
; …
- In:
The journal of business & industrial marketing
32
(
2017
)
3
,
pp. 409-420
Persistent link: https://www.econbiz.de/10011662274
Saved in:
6
The strategic hybrid orientation and brand performance of B2B SMEs
Anees-ur-Rehman, Muhammad
;
Saraniemi, Saila
;
Ulkuniemi, …
- In:
Journal of small business and enterprise development
24
(
2017
)
3
,
pp. 585-606
Persistent link: https://www.econbiz.de/10011777180
Saved in:
7
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
8
Leveraging customer relationship through key account management strategy for SMEs
Sari, Hasrini
;
Muliadi, Rai Surya
- In:
Customer relationship management : methods, …
,
(pp. 17-38)
.
2024
Persistent link: https://www.econbiz.de/10015072352
Saved in:
9
Trade fairs as communication : a new model
Blythe, Jim
- In:
The journal of business & industrial marketing
25
(
2010
)
1/2
,
pp. 57-62
Persistent link: https://www.econbiz.de/10003943112
Saved in:
10
Exhibitor's commercial guide
1876
Persistent link: https://www.econbiz.de/10000376257
Saved in:
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