Setyawan, Anton Agus; Mudhofar, Fairuz; Arum, Yasinta; … - In: Organizations and markets in emerging economies 13 (2022) 2/26, pp. 317-335
This study aimed to analyze the business marketing relationship between modern suppliers and SME retailers to empower … Hunt (1994). This framework is based on trust and commitment as the two key mediating variables. The study surveyed 250 SME … involved parties. Therefore, strategic business partnerships with modern suppliers improve SME retailers' business performance. …