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~subject:"Strategisches Management"
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Strategisches Management
Innovationsmanagement
27
Innovation
21
Innovation management
21
Produktentwicklung
21
New product development
16
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6
Konsumentenverhalten
6
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Großbritannien
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Packaging
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Brand management
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E-commerce
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Markenführung
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SME
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Saudi Arabia
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Turkey
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Verpackung
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new product development
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Absorptive capacity
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Accounting
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Trott, Paul
3
Berkhout, A. J.
1
Duin, Patrick van der
1
Halliday, Sue Vaux
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Hartmann, Dap
1
Hoecht, Andreas
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Marzi, Giacomo
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Phillips, Paul
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International journal of emerging markets
1
Journal of marketing management : MM
1
R & D management
1
Strategic change
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ECONIS (ZBW)
4
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Marketing/accounting synergy : a discussion of its potential and evidence in e-business planning
Phillips, Paul
;
Halliday, Sue Vaux
- In:
Journal of marketing management : MM
24
(
2008
)
7/8
,
pp. 751-770
Persistent link: https://www.econbiz.de/10003768189
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2
Connecting technological capabilities with market needs using a cyclic innovation model
Berkhout, A. J.
;
Hartmann, Dap
;
Trott, Paul
- In:
R & D management
40
(
2010
)
5
,
pp. 474-490
Persistent link: https://www.econbiz.de/10008738272
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3
How should firms deal with counterfeiting? : a review of the success conditions of anti-counterfeiting strategies
Hoecht, Andreas
;
Trott, Paul
- In:
International journal of emerging markets
9
(
2014
)
1
,
pp. 98-119
Persistent link: https://www.econbiz.de/10011335111
Saved in:
4
Tomorrow is already here : exploring how corporate foresight can contribute to ambidexterity
Duin, Patrick van der
;
Trott, Paul
;
Marzi, Giacomo
- In:
Strategic change
33
(
2024
)
3
,
pp. 187-200
Persistent link: https://www.econbiz.de/10014532645
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