Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Strategisches Management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Relationship marketing : succe...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Strategisches Management
Marketing
10
Unternehmen
6
Informationstechnik
5
USA
5
IBM Corporation
4
Kundenmanagement
4
Electronics
3
Elektronik
3
High technology
3
Hochtechnologie
3
United States
3
Competition
2
Computermarkt
2
Electronics industry
2
Elektronikindustrie
2
Innovation
2
Innovationsmanagement
2
Marketing management
2
Marketingmanagement
2
Wettbewerb
2
Business start-up
1
Computer-assisted marketing
1
Computerindustrie
1
Entrepreneurship
1
Entrepreneurship approach
1
Europäische Union
1
IT-gestütztes Marketing
1
Innovation management
1
Internationale Wettbewerbsfähigkeit
1
Kommunikationstechnik
1
Marketingstrategie
1
Neue Technologie
1
Produktinnovation
1
Produktmarketing
1
Selling
1
Spitzentechnologie
1
Unternehmensgründung
1
Vereinigte Staaten
1
Verkauf
1
more ...
less ...
Type of publication
All
Book / Working Paper
2
Language
All
German
2
Author
All
McKenna, Regis
2
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Dynamisches Marketing : Positionierungsstrategien für technologieorientierte Unternehmen
McKenna, Regis
-
1986
Persistent link: https://www.econbiz.de/10011511841
Saved in:
2
Wer hat Angst vor IBM? : das Geschäft im Windschatten des Computer-Riesen
McKenna, Regis
-
1990
Persistent link: https://www.econbiz.de/10014270701
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
