Relationship marketing : successful strategies for the age of the customer
Regis McKenna
| Year of publication: |
1991 ; 1. print.
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|---|---|
| Authors: | McKenna, Regis |
| Publisher: |
Reading, Mass. [u.a.] : Addison-Wesley |
| Subject: | Beziehungsmanagement | Marketing | Kundendienst |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIII, 242 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-201-56769-5 |
| Source: |
Persistent link: https://www.econbiz.de/10004132985