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~subject:"Strategisches Management"
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Strategisches Management
Marketingmanagement
17,139
Marketing management
16,301
Marketing
8,819
Deutschland
5,744
Germany
4,551
Theorie
4,470
Theory
4,445
Ratgeber
4,429
Konsumentenverhalten
4,049
Consumer behaviour
4,033
Beziehungsmarketing
3,184
Relationship marketing
3,164
Markenführung
2,384
Brand management
2,377
Electronic Commerce
2,073
Online-Marketing
1,874
Unternehmen
1,850
USA
1,771
Internet marketing
1,751
Werbung
1,675
Marktforschung
1,667
Verbraucherverhalten
1,624
Markenpolitik
1,606
United States
1,545
Kundenmanagement
1,543
Management
1,408
Internationales Marketing
1,299
Internet
1,224
Unternehmenserfolg
1,179
Innovation
1,170
Erfolgsfaktor
1,169
Market research
1,166
Strategic management
1,141
Firm performance
1,099
Social Web
1,093
Social web
1,093
Markenartikel
1,046
Markenimage
1,014
Advertising
1,002
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Online availability
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Undetermined
440
Free
91
Type of publication
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Book / Working Paper
1,469
Article
544
Journal
2
Type of publication (narrower categories)
All
Article in journal
455
Aufsatz in Zeitschrift
455
Hochschulschrift
243
Thesis
186
Lehrbuch
141
Aufsatzsammlung
119
Textbook
117
Collection of articles of several authors
112
Sammelwerk
112
Bibliografie enthalten
75
Bibliography included
75
Aufsatz im Buch
73
Book section
73
Case study
70
Fallstudie
70
Dissertation u.a. Prüfungsschriften
60
Graue Literatur
53
Non-commercial literature
53
Ratgeber
37
Guidebook
35
Arbeitspapier
25
Working Paper
25
Handbook
23
Handbuch
23
Konferenzschrift
17
Fallstudiensammlung
16
Glossar enthalten
11
Glossary included
11
Reprint
9
Bibliografie
8
Conference proceedings
8
Einführung
8
Collection of articles written by one author
6
Festschrift
6
Sammlung
6
Bibliographie
4
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4
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4
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4
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2
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English
1,125
German
854
Undetermined
26
French
12
Polish
4
Russian
3
Bulgarian
1
Dutch
1
Spanish
1
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Author
All
Bruhn, Manfred
20
Homburg, Christian
18
Tomczak, Torsten
18
Aaker, David A.
17
Piercy, Nigel
13
Cravens, David W.
12
Esch, Franz-Rudolf
12
Fritz, Wolfgang
12
Kotler, Philip
12
Dannenberg, Holger
11
Langner, Tobias
10
Schneider, Janna
10
Schäfer, Heiko
10
Baker, Michael John
9
Keller, Kevin Lane
9
Kerin, Roger A.
9
Kuß, Alfred
9
Pepels, Werner
9
Percy, Larry
9
Peterson, Robert A.
9
Pfeffermann, Nicole
9
Pufahl, Mario
9
Schaper, Thorsten
9
Zupancic, Dirk
9
Krohmer, Harley
8
Lambin, Jean-Jacques
8
Meffert, Heribert
8
Day, George S.
7
Kernstock, Joachim
7
Morschett, Dirk
7
Oelsnitz, Dietrich von der
7
Sabel, Hermann
7
Schramm-Klein, Hanna
7
Weiser, Christoph
7
Wiedmann, Klaus-Peter
7
Wirtz, Bernd W.
7
Zentes, Joachim
7
Ahlert, Dieter
6
Belz, Christian
6
Benkenstein, Martin
6
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Springer Fachmedien Wiesbaden
25
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
6
Duncker & Humblot
4
Erich-Schmidt-Verlag
4
College of Commerce <Chicago, Ill.>
3
Information Resources Management Association
3
Verlag Dr. Kovač
3
De Gruyter Oldenbourg
2
DePaul University / College of Commerce
2
Edward Elgar Publishing
2
FfH - Institut für Markt- und Wirtschaftsforschung
2
Harvard Graduate School of Business Administration
2
IMP Group
2
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
2
Macquarie University / Department of Economics
2
NetLibrary, Inc
2
Verlag Franz Vahlen
2
W. Kohlhammer GmbH
2
Wiley-VCH
2
AMACOM
1
American Marketing Association
1
BBDO-Consulting GmbH <Düsseldorf>
1
Berliner Wissenschafts-Verlag
1
Betriebswirtschaftliche Projektgruppe für Unternehmensentwicklung <München>
1
Bundesverband Materialwirtschaft, Einkauf und Logistik
1
Chartered Institute of Marketing
1
Chartered Institute of Marketing <London>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <14, 2006, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <17, 2009, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <18, 2010, Wien>
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <11, 2003, Wien>
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <13, 2005, Wien>
1
Deutsche Marketing-Vereinigung
1
Deutscher Manager-Verband
1
Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation
1
Forschungsstelle für den Handel Berlin
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesellschaft zur Erforschung des Markenwesens
1
Harvard Graduate School of Business Administration / Division of Research
1
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Published in...
All
SpringerLink / Bücher
91
Journal of business research : JBR
32
Industrial marketing management : the international journal for industrial and high-tech firms
26
Gabler Edition Wissenschaft
25
Journal of strategic marketing
22
Springer eBook Collection / Business and Economics
19
Springer eBook Collection
17
Lehrbuch
16
Schriften zu Marketing und Management
12
European journal of marketing : EJM
11
Europäische Hochschulschriften / 5
10
The journal of business & industrial marketing
9
Journal of the Academy of Marketing Science
8
Springer eBook Collection / Business and Management
8
Business horizons
7
Gabler Research
6
Hamburger Schriften zur Marketingforschung
6
International entrepreneurship and management journal
6
International journal of business and globalisation : IJBG
6
International marketing review
6
Marketing-Wissen
6
Research
6
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
6
AMS review : official publication of the Academy of Marketing Science
5
Journal of business strategy
5
Macquarie economics research papers
5
Marketing intelligence & planning
5
Neue betriebswirtschaftliche Forschung : Nbf
5
Schriftenreihe Strategisches Management
5
Technological economics
5
Amfiteatru economic : an economic and business research periodical
4
Gabler-Edition Wissenschaft
4
Handelsforschung
4
International journal of business excellence
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal for global business advancement : JGBA
4
Journal of international marketing
4
Journal of retailing and consumer services
4
Marktorientierte Unternehmensführung
4
Reihe Electronic Commerce
4
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Source
All
ECONIS (ZBW)
1,642
USB Cologne (EcoSocSci)
373
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1
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1
Grundlagen: Strategisches Film-Marketing
Auer, Manfred
-
2007
Persistent link: https://www.econbiz.de/10004918774
Saved in:
2
The 12 amazing secrets of millionaire inventors : smart, simple steps for turning your brilliant product idea into a money-making machine
Reese, Harvey
-
2007
Persistent link: https://www.econbiz.de/10004890675
Saved in:
3
Developing business strategies
Aaker, David A.
-
1988
-
2. ed.
Persistent link: https://www.econbiz.de/10000780716
Saved in:
4
Strategic marketing for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1996
-
5th ed
Persistent link: https://www.econbiz.de/10000549498
Saved in:
5
Bankmarketing im Firmenkundengeschäft : von der Strategie zum Kunden
Schmoll, Anton
(
ed.
)
-
1997
Persistent link: https://www.econbiz.de/10000622925
Saved in:
6
Strategic brand management : building, measuring and managing brand equity
Keller, Kevin Lane
-
1998
Persistent link: https://www.econbiz.de/10000628654
Saved in:
7
Segmentation and positioning for strategic marketing decisions
Myers, James H.
-
1996
Persistent link: https://www.econbiz.de/10000584302
Saved in:
8
Strategisches Marketing für Publikumszeitschriften
Streng, Isabel
-
1996
Persistent link: https://www.econbiz.de/10000585061
Saved in:
9
Perspectives on strategic marketing management
Kerin, Roger A.
(
contributor
); …
-
1980
Persistent link: https://www.econbiz.de/10000413607
Saved in:
10
Dienstleistungsmarketing : Grundlagen, Konzepte, Methoden ; mit Fallbeispielen
Meffert, Heribert
;
Bruhn, Manfred
-
1997
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10000601077
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